Abstract
This paper employs Anderson’s imagined communities applied in nations and their contributing elements that connect people—even if they have never met—to apply it to air transport member groups. The creation of the nation presupposed the association of people who have never met with symbols, association of ideas, the existence of experts, the presence of the significant other, the non-existence of time and space. In a similar vein, the air transport industry may implement the imagined communities to provide an online community perspective that may bond travelers together with significant implication for travelers and the industry.
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Kefallonitis, E., Kavoura, A. (2019). Online Imagined Communities in the Airline Industry. In: Kavoura, A., Kefallonitis, E., Giovanis, A. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_58
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