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Context-Aware Recommender Systems

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Recommender Systems Handbook

Abstract

The importance of contextual information has been recognized by researchers and practitioners in many disciplines, including e-commerce personalization, information retrieval, ubiquitous and mobile computing, data mining, marketing, and management. While a substantial amount of research has already been performed in the area of recommender systems, many existing approaches focus on recommending the most relevant items to users without taking into account any additional contextual information, such as time, location, or the company of other people (e.g., for watching movies or dining out). There is growing understanding that relevant contextual information does matter in recommender systems and that it is important to take this information into account when providing recommendations. We discuss the general notion of context and how it can be modeled in recommender systems. We also discuss three popular algorithmic paradigms—contextual pre-filtering, post-filtering, and modeling—for incorporating contextual information into the recommendation process, and survey recent work on context-aware recommender systems. We also discuss important directions for future research.

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Notes

  1. 1.

    See, for example, http://www.polytech.univ-savoie.fr/index.php?id=context-13-home, http://context-11.teco.edu, or http://context-07.ruc.dk, for recent instances.

  2. 2.

    For the sake of completeness, we would like to point out that not only the contextual dimensions, but also the traditional User and Item dimensions can have their attributes form hierarchical relationships. For example, the main two dimensions from Example 6.1 can have the following hierarchies associated with them: Movie: MovieID → Genre; User: UserID → Age, UserID → Gender, UserID → Profession.

  3. 3.

    For simplicity and illustration purposes, this figure uses only two-way splits. Obviously, three-way, four-way and, more generally, multi-way splits are also allowed.

  4. 4.

    OLAP stands for OnLine Analytical Processing, which represents a popular approach to manipulation and analysis of data stored in multi-dimensional cube structures and which is widely used for decision support.

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Acknowledgements

Research of A. Tuzhilin was supported in part by the National Science Foundation grant IIS-1256036, USA.

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Adomavicius, G., Tuzhilin, A. (2015). Context-Aware Recommender Systems. In: Ricci, F., Rokach, L., Shapira, B. (eds) Recommender Systems Handbook. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-7637-6_6

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