Abstract
This chapter synthesizes selected applications of diffusion theory to human immunodeficiency virus (HIV) prevention programs in the United States and in other countries. Diffusion is the process through which an innovation, defined as an idea perceived as new, spreads via certain communication channels over time among the members of a social system.1 Diffusion theory is unique in that it deals with new ideas, which necessarily involve uncertainty and risk to the individual who is learning about an innovation.
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© 2000 Springer Science+Business Media New York
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Rogers, E.M. (2000). Diffusion Theory. In: Peterson, J.L., DiClemente, R.J. (eds) Handbook of HIV Prevention. Aids Prevention and Mental Health. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4137-0_2
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DOI: https://doi.org/10.1007/978-1-4615-4137-0_2
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