Abstract
Public organizations can and do play a useful role in export promotion and development. Smaller companies benefit from these organizations’ programs because they help reduce the barriers standing in the way of foreign market involvement and expansion. A comprchensive review of export programs in various parts of the world was presented in the previous 13 chapters, and is supplemented by the discussion in the Appendix. In this chapter the present body of research knowledge is briefly assessed. This naturally leads to suggestions for future work in this area.
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References
Hakansson, Hakan (1982). International Marketing and Purchasing of Industrial Goods: An Interaction Approach, Chichester: Wiley.
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Seringhaus, F.H. Rolf and Botschen, Guenther (1990). “Cross-National Comparison of Export Promotion Services and their Usage by Canadian and Austrian Companies,” In Hans Mühlbacher and Christoph Jochum, Eds. Advanced Research in Marketing, Vol. II, European Marketing Academy, Innsbruck, Austria, 1563–82.
Seringhaus, F.H. Rolf and Rosson, Philip J. (1990). Government Export Promotion: A Global Perspective, London: Routledge.
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© 1991 Springer Science+Business Media New York
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Rosson, P.J., Seringhaus, F.H. (1991). Export Promotion and Public Organizations: Present and Future Research. In: Seringhaus, F.H.R., Rosson, P.J. (eds) Export Development and Promotion: The Role of Public Organizations. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4030-4_14
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DOI: https://doi.org/10.1007/978-1-4615-4030-4_14
Publisher Name: Springer, Boston, MA
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