Synonyms
Business discourse; Creativity, invention, innovation and entrepreneurship, discourse; English, a global language; Entrepreneurs’ discourse; Global language; Innovation through language; Linguistic identity; Linguistic managing through innovation; Linguistic side of business performance; Organizational linguistic identity
Introduction
The spheres of creativity, invention, innovation, and entrepreneurship are strictly related with the life and performance of organizations. Companies have to be creative, inventive, innovative, and entrepreneurial if they want to be competitive and prosperous on the modern market (Carayannis and Chanaron 2007). Due to the variety of products and services offered by the business entities in most industry sectors, it is mainly knowledge of gloCal (global and local) character (Carayannis and von Zedtwitz 2005) that makes the company outstanding among similar organizations and enhances its market attractiveness. Although companies have to search...
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Bielenia-Grajewska, M., Carayannis, E.G., Campbell, D.F.J. (2013). Linguistic Dimension of Creativity, Invention, Innovation, and Entrepreneurship. In: Carayannis, E.G. (eds) Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-3858-8_478
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