Creative Ideas as a Starting Point for Innovations
Basis of any innovation is a creative thought. It may be that, prior to the creative impulse, reflections and analyses have been made to develop new products or services in a certain customer segment or to solve identified problems or challenges. When a task or even a pressure to develop an innovation is imposed to individuals, very often, concrete ideas are not emerging. A creative idea must arise in a motivated person’s brain; then it must be formulated accurately, technically developed, and finally launched as a new product or new service to the market.
A creative concept typically ignores common solutions and structures. Instead, it relies on new approaches. Usually after a creative concept has been generated, laborious work of verification, development, and implementation follows.
Looking at current real innovations, it is obvious that not only one single “brilliant” idea led to the innovation, rather additional, more detailed and...
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Geschka, H., Zirm, A. (2013). Creativity Techniques: Use of Creativity Techniques in Innovation Processes. In: Carayannis, E.G. (eds) Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-3858-8_4
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