Abstract
Since the early 1940s, survey interviews have become the dominant method of data collection in empirical social research (Phillips, 1971; Kaase, Ott, & Scheuch, 1983). Despite the popularity of the survey interview, the processes underlying the responses to survey questions are not well understood, and a ”theory of asking questions” (Hyman, 1954) has never been developed. Thus, survey methodology today is characterised by rigorous knowledge about sampling procedures on the one hand, and a surprising lack of knowledge about the ”art” (sicl) of asking questions (e.g., Noelle-Neumann, 1963) on the other hand. Unfortunately, however, empirical research (e.g., Sudman & Bradburn, 1974) suggests that nonsampling error provides considerable limitations to the usefulness of survey data.
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Hippler, HJ., Schwarz, N. (1987). Response Effects in Surveys. In: Hippler, HJ., Schwarz, N., Sudman, S. (eds) Social Information Processing and Survey Methodology. Recent Research in Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-4798-2_6
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DOI: https://doi.org/10.1007/978-1-4612-4798-2_6
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