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Palgrave Macmillan

Decoding Women’s Magazines

From Mademoiselle to Ms.

  • Book
  • © 1993

Overview

Authors:
  1. Ellen McCracken

    1. University of Massachusetts, Amherst, USA

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction

    1. Introduction

      • Ellen McCracken
      Pages 1-10

  3. Advertising Texts

    1. Front Matter

      Pages 11-11
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    2. The Cover: Window to the Future Self

      • Ellen McCracken
      Pages 13-37

    3. Covert Advertisements

      • Ellen McCracken
      Pages 38-63

    4. Critical Approaches to Purchased Advertising

      • Ellen McCracken
      Pages 64-95

    5. The Codes of Overt Advertisements

      • Ellen McCracken
      Pages 96-132

  4. Editorial Texts: The Continuum of Commodity-Based Culture

    1. Front Matter

      Pages 133-133
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    2. Fashion and Beauty: Transgression, Utopia, and Containment

      • Ellen McCracken
      Pages 135-172

    3. Service and Home: The Seven Sisters Adapt to the 1980s

      • Ellen McCracken
      Pages 173-195

    4. New Workers and Career Women: Tapping a New Generation of Spenders

      • Ellen McCracken
      Pages 196-222

    5. Reaching Minority Women: Language, Culture, and Politics in the Service of Consumerism

      • Ellen McCracken
      Pages 223-256

    6. Class Not Mass: Special-Interest Publications and Pseudo-Individualized Consumption

      • Ellen McCracken
      Pages 257-283

    7. Acquisitions, New Launches, and Adaptations: Women’s Magazines Enter the 1990s

      • Ellen McCracken
      Pages 284-298

    8. Conclusion: The Articulation of Desire and Consumerism in the Master Text

      • Ellen McCracken
      Pages 299-301

  5. Back Matter

    Pages 302-341
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Keywords

About this book

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Authors and Affiliations

  • University of Massachusetts, Amherst, USA

    Ellen McCracken

About the author

Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.

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