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Meaningful Advertising

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Pervasive Advertising

Part of the book series: Human-Computer Interaction Series ((HCIS))

Abstract

Meaningful design can be defined as putting human values in the centre of the process of designing for meaningful products, services and environments. Brands can make use of pervasive technology in various touchpoints facilitating meaningful brand experiences. Pervasive advertising need to seek for the embedding of brands into the natural living environment of people, in which people can interact any time at any place with brands in an intellectual (symbolic) way with which meaning can be transferred between brand users, an emotional (aesthetic) way by which users will hold a sustainable memory of the experience, as well as a physical (experiential) way in which the immediate conscious and unconscious impact takes place through the interaction with the applied technology.

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Authors and Affiliations

  1. Rotterdam University of Applied Sciences, Rotterdam, The Netherlands

    Peter van Waart & Ingrid Mulder

  2. Delft University of Technology, Delft, The Netherlands

    Peter van Waart, Ingrid Mulder & Cees de Bont

Authors
  1. Peter van Waart
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  2. Ingrid Mulder
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  3. Cees de Bont
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Correspondence to Peter van Waart .

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Editors and Affiliations

  1. , Laboratories, Deutsche Telekom AG, Ernst-Reuter-Platz 7,, Berlin, 10587, Germany

    Jörg Müller

  2. University of Stuttgart, Pfaffenwaldring, Stuttgart, 70569, Germany

    Florian Alt

  3. Anhalt University of Applied Science, Strenzfelder Allee 28,, Bernburg, 06406, Germany

    Daniel Michelis

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van Waart, P., Mulder, I., de Bont, C. (2011). Meaningful Advertising. In: Müller, J., Alt, F., Michelis, D. (eds) Pervasive Advertising. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-0-85729-352-7_3

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  • DOI: https://doi.org/10.1007/978-0-85729-352-7_3

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  • Publisher Name: Springer, London

  • Print ISBN: 978-0-85729-351-0

  • Online ISBN: 978-0-85729-352-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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