Service design is defined as applying design methods and principles to the design of services. Service design is complimentary to conventional service development approaches and as such should become a contributor to Services Sciences, Management and Engineering (SSME). Two examples of the unique contribution of methods that Service Design offers are described.
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Holmlid, S., Evenson, S. (2008). Bringing Service Design to Service Sciences, Management and Engineering. In: Hefley, B., Murphy, W. (eds) Service Science, Management and Engineering Education for the 21st Century. Service Science: Research and Innovations in the Service Economy. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-76578-5_50
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