Abstract
Prior studies on online pricing practices for hotels have predominately concentrated on the hotel sectors in the U.S. or Europe. These studies, albeit could be of interest to some hotel and tourism practitioners and researchers, did not offer any significant insights onto the tourism industry in Asia, the fastest growing travel region in the world. This study examined the online pricing practices for hotels in Hong Kong, a key travel destination in Asia, by comparing and contrasting hotel room rates that are available to customers on seven distribution channels, including Expedia, Travelocity, TravelWeb, Hotels.com, website of WingOn Travel, hotel's own website, and voice channel. Empirical findings of the data collected from forty-five Hong Kong hotels in a period of five consecutive months revealed significant differences among the selected channels for all hotel categories. In particular, WingOn Travel offered the lowest room rates in all channels and for all hotels.
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© 2005 Springer-Verlag Wien
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Tso, A., Law, R. (2005). An Empirical Study of Online Pricing Practices for Hong Kong Hotels. In: Frew, A.J. (eds) Information and Communication Technologies in Tourism 2005. Springer, Vienna. https://doi.org/10.1007/3-211-27283-6_30
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DOI: https://doi.org/10.1007/3-211-27283-6_30
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-24148-6
Online ISBN: 978-3-211-27283-1