Abstract
This paper examines how service providers may resolve the trade-off between their personalization efforts and users’ individual privacy concerns. We analyze how negotiation techniques can lead to efficient contracts and how they can be integrated into existing technologies to overcome the shortcomings of static privacy policies. The analysis includes the identification of relevant and negotiable privacy dimensions for different usage domains. Negotiations in multi-channel retailing are examined as a detailed example. Based on a formalization of the user’s privacy revelation problem, we model the negotiation process as a Bayesian game where the service provider faces different types of users. Finally an extension to P3P is proposed that allows a simple expression and implementation of negotiation processes. Support for this extension has been integrated in the Mozilla browser.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Ackerman, M.S., Cranor, L.F., Reagle, J.: Privacy in E-commerce: Examining User Sce-narios and Privacy Preferences. In: First ACM Conference on Electronic Commerce, Denver, CO, pp. 1–8 (1999)
Cooperstein, D., Delhagen, K., Aber, A., Levin, K.: Making Net Shoppers Loyal, Forrester Research, Cambridge (1999)
Cranor, L.F., Resnick, P.: Protocols for Automated Negotiations with Buyer Anonymity and Seller Reputation. Netnomics 2(1), 1–23 (2000)
El-Khatib, K.: A Privacy Negotiation Protocol for Web Services. In: Proceedings of the Inter-national Workshop on Collaboration Agents: Autonomous Agents for Collaborative Envi-ronments (COLA) (2003)
European Parliament, Council of the European Union: Directive 2002/58/EC on privacy and electronic communications. Official Journal of the European Communities L 201, 37–47 (2002)
European Parliament, Council of the European Union: Regulation (EC) No 45/2001 of the European Parliament and of the Council of 18 December 2000. Official Journal of the European Communities L 8, 1–22 (2002)
International Business Machines Corporation: Enterprise Privacy Authorization Language (EPAL 1.2), W3C Member Submission November 10 (2003)
Karrass, C.L.: Give and Take: The Complete Guide to Negotiating Strategies and Tactics. HarperCollins Publishers, New York (1993)
Kurashima, A., Uematsu, A., Ishii, K., Yoshikawa, M., Matsuda, J.: Mobile Location Ser-vices Platform with Policy-Based Privacy Control (2003)
Peppers, D., Rogers, M., Dorf, B.: The One to One Fieldbook. Currency Doubleday, New York (1999)
Personalization Consortium: Personalization & Privacy Survey (2000)
Rebstock, M., Thun, P., Tafreschi, O.A.: Supporting Interactive Multi-Attribute Electronic Negotiations with ebXML. Group Decision and Negotiation 12, 269–286 (2003)
Schafer, J.B., Konstan, J., Riedl, J.: Recommender Systems in E-Commerce (1999)
Schafer, J.B., Konstan, J., Riedl, J.: Electronic Commerce Recommender Applications. Journal of Data Mining and Knowledge Discovery 5, 115–152 (2000t)
Spiekermann, S.: Online Information Search with Electronic Agents: Drivers, Impedi-ments, and Privacy Issues (2001)
Ståhl, I.: Bargaining Theory. Stockholm: The Economics Research Institute (1972)
Thompson, L.L.: The Mind and Heart of the Negotiator, 3rd edn. Pearson Prentice Hall, Upper Saddle River (2005)
W3C, A P3P Preference Exchange Language 1.0 (APPEL1.0), W3C Working Draft April 15 (2002), http://www.w3.org/TR/P3P-preferences
W3C, The Platform for Privacy Preferences 1.0 (P3P1.0) Specification, W3C Recommendation April 16 (2002), http://www.w3.org/TR/P3P/
W3C, The Platform for Privacy Preferences 1.1 (P3P1.1) Specification. W3C Working Draft January 4 (2005), http://www.w3.org/TR/2005/WD-P3P11-20050104/
Yee, G., Korba, L.: Feature Interactions in Policy-Driven Privacy Management. In: Proceedings from the Seventh International Workshop on Feature Interactions in Telecommunications and Software Systems (FIW 2003) (2003)
Yee, G., Korba, L.: The Negotiation of Privacy Policies in Distance Education. In: Proceedings 4th International IRMA Conference (2003)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2006 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Preibusch, S. (2006). Implementing Privacy Negotiations in E-Commerce. In: Zhou, X., Li, J., Shen, H.T., Kitsuregawa, M., Zhang, Y. (eds) Frontiers of WWW Research and Development - APWeb 2006. APWeb 2006. Lecture Notes in Computer Science, vol 3841. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11610113_53
Download citation
DOI: https://doi.org/10.1007/11610113_53
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-31142-3
Online ISBN: 978-3-540-32437-9
eBook Packages: Computer ScienceComputer Science (R0)