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Die neue Rolle des Marketing im Buying Center bei industriellen ICT-Investitionen

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  • Strategie
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Swisscom (Schweiz) AG, Corporate Business, Bern, Schweiz

    Lukas Bigler & Randy Drenth

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  1. Lukas Bigler
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  2. Randy Drenth
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Correspondence to Lukas Bigler.

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Bigler, L., Drenth, R. Die neue Rolle des Marketing im Buying Center bei industriellen ICT-Investitionen. Mark Rev St. Gallen 30, 36–51 (2013). https://doi.org/10.1365/s11621-013-0255-5

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