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Foxall, G.R., Sigurdsson, V. Consumer Behavior Analysis: Behavioral Economics Meets the Marketplace. Psychol Rec 63, 231–238 (2013). https://doi.org/10.11133/j.tpr.2013.63.2.001
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DOI: https://doi.org/10.11133/j.tpr.2013.63.2.001