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Societal trust, risk avoidance and corporate risk taking: evidence from the global insurance industry

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Abstract

The global insurance industry is undergoing fundamental change, with countries that are classified as emerging economies (such as China and other countries in the Asia-Pacific region) playing increasingly important roles. In this article, we investigate the effect of two important dimensions of a country’s culture, societal trust and risk avoidance, on risk taking by insurance firms around the world between 2001 and 2014. We measure societal trust and risk avoidance using the World Value Survey. Our results indicate that there is a positive and significant association between the level of societal trust and insurer risk taking in a country, while there is a negative and significant association between the level of risk avoidance and insurer risk taking. We show that our main results are robust to changes in sample composition and potential bias related to the 2007–2009 global financial crisis. One possible concern is that insurer risk taking could be affected by many institutional and societal factors of a country that are not included in our regression analysis. To alleviate this concern, we use the two-stage least squares regression method with instrumental variables to address the potential endogeneity problem related to omitted variables, and find that our results remain unchanged. Additionally, we show that the negative relationship between risk avoidance and insurer risk taking still holds when we use alternative uncertainty avoidance measures.

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Notes

  1. See Schlesinger (2000) and Outreville (2013) for reviews of the theories and empirical findings of insurance demand.

  2. In Browne and Kim (1993), Browne et al. (2000) and Escho et al. (2004), level of education is measured by the enrollment ratio of third-level education defined by the United National Educational Scientific and Cultural Organization (UNESCO). The literature on risk aversion and education is inconclusive. Browne and Kim (1993) hypothesise that a higher level of education may lead to a greater degree of risk aversion and more awareness of the necessity of insurance. Outreville (2015) suggests that higher levels of education lead to lower risk aversion and more risk taking by skilled and well-educated people.

  3. WVS wave 4 covers the period 1999–2004, wave 5 covers 2005–2009 and wave 6 covers 2010–2014.

  4. Because we use a five-year rolling window to calculate insurers’ risk-taking measures and the AM Best Statement File - Global started in 1997, the starting year of our sample begins in 2002.

  5. One may argue that the values from different waves of the WVS are noisy measures of national culture. We use the averages of TRUST and RISK_AVOID for waves 4 to 6 as alternative independent variables in a robustness test.

  6. To maximise the number of observations, we do not require a minimum number of observations for an insurer in constructing the final sample. We test the robustness of the main results by varying the minimum number of observations for an insurer as a robustness test.

  7. The Federal Reserve consider the period between December 2007 and June 2009 as the Great Recession. Source: https://www.federalreservehistory.org/essays/great_recession_of_200709.

  8. Geography is coded as an indicator variable that is equal to 1 if a country is located in Africa, America, Asia and Europe and 0 otherwise. The data are extracted from www.worldatlas.com.

  9. Lane (2012) provides a discussion on the European sovereign debt crisis.

  10. G-SIIs include the Netherlands (Aegon), Germany (Allianz), the U.S. (AIG, Metlife, Prudential Financial), France (AXA), the U.K. (Aviva, Prudential plc) and China (Ping An) (FSB 2015). We choose this identification strategy because one of the identification criteria of G-SIIs is global activity (i.e. revenues outside of the home country and the number of countries in which they operate) (IAIS 2013).

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Appendix: variable definitions and data sources

Appendix: variable definitions and data sources

Dependent variable

Definition and data source

Trust variable

TRUST

We construct the measure of trust based on the World Values Survey question, which asks respondents, ‘Generally speaking, would you say that most people can be trusted or that you need to be very careful in dealing with people?’ Respondents will choose between two answers: ‘Most people can be trusted’ and ‘Can’t be too careful’. The first answer is coded as 1 and the second is coded as 0. We calculate the average response by country and year. Source: World Values Survey, own calculation

Risk avoidance variable

RISK_AVOID

We construct an alternative risk avoidance measure based on the following World Values Survey Question (in waves 5 and 6): ‘Adventure and taking risks are important to this person; to have an exciting life.’ The respondent will state whether such a description fits him/her by choosing from six answers: ‘very much like me’ (1), ‘like me’ (2), ‘somewhat like me’ (3), ‘a little like me’ (4), ‘not like me’ (5) or ‘not at all like me’ (6). We first convert the response by subtracting the original response from seven. We then calculate the average by country and year. Source: World Values Survey, own calculation

Insurer risk taking measures

STD_ROA

The natural logarithm of the five-year rolling window standard deviation of return on assets. Source: A.M. Best Statement File - Global, own calculation

CVUNDERLEV

The natural logarithm of the coefficient of variation of underwriting leverage, i.e. the standard deviation of underwriting leverage divided by the mean of underwriting leverage. The underwriting leverage is defined as the net premiums written divided by the total surplus. The standard deviation of underwriting leverage is calculated using a five-year rolling window. Source: A.M. Best Statement File - Global, own calculation

Firm-level control variables

SIZE

The natural logarithm of total assets

GROWTH

The annual growth rate of total assets

CAPITAL

Total surplus divided by total assets

NPLIAB

Total liability divided by gross insurance provisions

NPW/GPW

Total net premiums written divided by total gross premiums written

LISTED

A dummy variable that equals 1 when an insurer is a publicly listed firm and 0 otherwise

Source: A.M. Best Statement File - Global, own calculation

Country-level control variables

GDPPC

The natural logarithm of GDP per capita. Source: World Bank’s World Development Indicator

GDP_GROWTH

The annual GDP growth rate. Source: World Bank’s World Development Indicator

GDP_VOL

The three-year rolling standard deviation of annual GDP growth rate. Source: World Bank’s World Development Indicator

PENETRATION

The ratio of premiums underwritten to a country's total GDP. Source: Swiss Re Sigma

CREDITGDP

The ratio of domestic credit to the private sector by banks to domestic GDP. Source: World Bank’s World Development Indicator

GI

The first principal component of the following five sets of variables: Control of Corruption, Government Effectiveness, Regulatory Quality, Political Stability and Absences of Violence, and Voice and Accountability. Control of Corruption refers to corruption perceptions, including both petty and grand forms of corruption. Government Effectiveness refers to the perceptions of the quality of public services, the quality of the civil service, the degree of its independence from political pressures, the quality of policy formulation and the credibility of the government’s commitment to such policies. Regulatory Quality refers to perceptions of the ability of the government to formulate and implement sound policies and regulations that promote private sector development. Political Stability and Absences of Violence refers to perceptions of the likelihood of political instability and motivated violence. Voice and Accountability refer to perceptions of the extent to which a country’s citizens are able to participate in selecting their government, freedom of expression, freedom of association and a free media. Source World Bank Worldwide Governance Indicators (2011)

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Sun, T. Societal trust, risk avoidance and corporate risk taking: evidence from the global insurance industry. Geneva Pap Risk Insur Issues Pract 46, 513–546 (2021). https://doi.org/10.1057/s41288-020-00195-2

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