Skip to main content

Arriving to a Set Table: The Integration of Hot Drinks in the Urban Consumer Culture of the Eighteenth-Century Southern Low Countries

  • Chapter
Goods from the East, 1600–1800

Part of the book series: Europe’s Asian Centuries ((EAC))

Abstract

This chapter aims to explore some of the ways in which the rapidly expanding consumption of sugar and hot drinks during the eighteenth century impacted upon the material culture of urban households in the southern Low Countries. The swift and widespread adoption of the domestic consumption of hot drinks, along with a variety of accompanying utensils and consuming practices during this period, has by now become a well-established historical finding. Relative prices and trade patterns have been substantively documented,1 as have the manners in which tea and sugar altered European ways of life, for instance by influencing patterns of domesticity and sociability during the early modern period.2 In many towns of the Southern Netherlands, the introduction of colonial goods transformed the structure and timing of meals, and profoundly influenced existing patterns of sociability.3 Yet, while a lot is known about the social and cultural practices of coffee and tea use, and even more is often suggested, important questions still need to be answered concerning the impact of this impressive shift in consumer tastes upon material cultural and consumer behaviour at large.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

Notes

  1. See for a recent overview Jan de Vries, The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present (Cambridge: Cambridge University Press, 2008), pp. 154–8; R. Van Uytven, Geschiedenis van de dorst. Twintig eeuwen drinken in de Lage Landen (Leuven: Davidsfonds Uitgeverij, 2007), pp. 127–47; C. Vandenbroeke, Agriculture et alimentation (Gent: Belgisch centrum voor landelijke geschiedenis, 1975), pp. 566–78, J.J. Voskuil, ‘Die Verbreitung Von Kaffee Und Tee in Den Niederlanden’, in N.-A. Bringéus (ed.), Wandel Der Volkskultur in Europa (Münster: Coppenrath, 1988).

    Book  Google Scholar 

  2. Woodruff D. Smith, ‘From Coffeehouse to Parlour. The Consumption of Coffee, Tea and Sugar in North-Western Europe in the Seventeenth and Eighteenth Centuries’, in J. Goodman, P.E Lovejoy and A. Sherratt (eds), Consuming Habits. Global and Historical Perspectives on how Cultures Define Drugs (London: Routledge, 1995), p. 187.

    Google Scholar 

  3. B. Blondé, ‘Toe-eigening en de taal der dingen. Vraag- en uitroeptekens bij een stimulerend cultuurhistorisch concept in het onderzoek naar de materiële cultuur’, Volkskunde, 104 (2003); W. Ryckbosch, ‘A Consumer Revolution under Strain? Consumption, Wealth and Status in Eighteenth-Century Aalst (Southern Netherlands)’ (PhD dissertation, University of Antwerp and Ghent University, 2012), pp. 252–7.

    Google Scholar 

  4. S. Mintz, Sweetness and Power: The Place of Sugar in Modern History (London: Penguin Books, 1986), p. 267.

    Google Scholar 

  5. Jan de Vries, ‘Between Purchasing Power and the World of Goods: Understanding the Household Economy in Early Modern Europe’, in J. Brewer and R. Porter (eds), Consumption and the World of Goods (London: Routledge, 1993); Jan de Vries, ‘The Industrious Revolution and Economic Growth, 1650–1830’, in P.A. Davis and M. Thomas (eds), The Economic Future in Historical Perspective (Oxford: Oxford University Press, 2003); De Vries, The Industrious Revolution. See also Anton Schuurman, ‘Aards geluk. Consumptie en de moderne samenleving’, in Anton Schuurman (ed.), Aards geluk. De Nederlanders en hun spullen van 1550 tot 1850 (Amsterdam: Balans, 1997), pp. 22–5.

    Google Scholar 

  6. Anne McCants, ‘Exotic Goods, Popular Consumption, and the Standard of Living: Thinking About Globalization in the Early Modern world’, Journal of World History, 18 (2008), p. 173.

    Google Scholar 

  7. Carole Shammas, The Preindustrial Consumer in England and America (Oxford: Oxford University Press, 1990).

    Google Scholar 

  8. Jon Stobart, Sugar and Spice. Grocers and Groceries in Provincial England, 1650–1830 (Oxford: Oxford University Press, 2012).

    Book  Google Scholar 

  9. J. Parmentier, Oostende & Co: het verhaal van de Zuid-Nederlandse Oost-Indiëvaart, 1715–1735 (Ghent: Ludion, 2002); J. Parmentier, Tea Time in Flanders. The Maritime Trade between the Southern Netherlands and China in the 18th Century (Ghent, 1996).

    Google Scholar 

  10. Anton Schuurman and Paul Servais (eds), Inventaires après décès et ventes de meubles. Apports à une histoire de la vie économique et quotidienne (XIVe–XIXe siècle). Actes du séminaire tenu dans le cadre du 9ième Congrès International d’Histoire économique de Berne (1986) (Louvain-la-Neuve: Academia, 1988), pp. 131–51.

    Google Scholar 

  11. M. Libert, ‘De chocoladeconsumptie in de Oostenrijkse Nederlanden’, in Bruno Bernard, Jean-Claude Bologne, and William G. Clarence-Smith (eds), Chocolade: van drank voor edelman tot reep voor alleman, 16de–20ste eeuw (Brussel: ASLK, 1996), pp. 77–80.

    Google Scholar 

  12. Lorna Weatherill, Consumer Behaviour and Material Culture in Britain 1660–1760 (London: Routledge and Kegan Paul, 1988), p. 177; Thera Wijsenbeek-Olthuis, Achter de gevels van Delft. Bezit en bestaan van rijk en arm in een periode van achteruitgang (1700–1800) (Hilversum: Verloren, 1987), p. 229.

    Google Scholar 

  13. Laura Van Aert and Ilja Van Damme, ‘Retail Dynamics of a City In Crisis: The Mercer Guild in Pre-industrial Antwerp (c.1648–c.1748)’, in Bruno Blondé and Natacha Coquery (eds), Retailers and Consumer Changes in Early Modern Europe. England, France, Italy and the Low Countries (Tours: Presses Universitaires François-Rabelais, 2005), p. 161.

    Google Scholar 

  14. Only the supported poor were officially exempted from the ‘tea tax’. See the August 28, 1747 ordnance in Louis Prosper Gachard (ed.), Recueil des ordonnances des Pays-Bas autrichiens. Troisième série (1700–1795). Vol. 6 (Brussels: Goemaere, 1860–1885).

    Google Scholar 

  15. Anne McCants, ‘Poor Consumers as Global Consumers: the Diffusion of Tea and Coffee Drinking in the Eighteenth Century’, The Economic History Review, 61 (2008), pp. 196–8.

    Article  Google Scholar 

  16. Compare Hester Dibbits, Vertrouwd bezit. Materiële cultuur in Doesburg en Maassluis, 1650–1800 (Nijmegen: SUN, 2001), p. 159.

    Google Scholar 

  17. Bruno Blondé, ‘Cities in Decline and the Dawn of a Consumer Society. Antwerp in the 17th–18th Centuries’, in Bruno Blondé, et al. (eds), Retailer and Consumer Changes in Early Modern Europe. England, France, Italy and the Low Countries; Marchands et consommateurs: les mutations de l’Europe moderne. Angleterre, France, Italie, Pays-Bas. Actes de la session ‘Retailers and consumer changes’. 7ième conference inetrantionale d’histoire urbaine ‘European City in Comparative Perspective’. Athènes — le Pirée, 27–30 octobre 2004. (Tours, 2005); Bruno Blondé, ‘Tableware and changing Consumer Patterns. Dynamics of Material Culture in Antwerp, 17th–18th Centuries’, in Johan Veeckman (ed.), Majolica and Glass from Italy to Antwerp and Beyond. The Transfer of Technology in the 16th–early 17th century (Antwerp, 2002); Harm Nijboer, De fatsoenering van het bestaan. Consumptie in Leeuwarden tijdens de Gouden Eeuw. (Groningen, 2007); Harm Nijboer, ‘Fashion and the Early Modern Consumer Evolution. A Theoretical Exploration and Some Evidence from Seventeenth-Century Leeuwaarden.’, in Bruno Blondé, et al. (eds), Retailers and Consumer Changes; Carole Shammas, The Pre-Industrial Consumer; Lorna Weatherill, The Growth of the Pottery Industry in England 1660–1815 (New York: Garland, 1986), p. 102.

    Google Scholar 

  18. Carolien De Staelen, ‘Spulletjes en hun betekenis in een commerciële metropool. Antwerpenaren en hun materiële cultuur in de zestiende eeuw’ (PhD Thesis, University of Antwerp, 2007).

    Google Scholar 

  19. C. Dumortier, Céramique de la Renaissance à Anvers. De Venise à Delft (Brussels: Racine, 2002); C. Dumortier, ‘Italian Influence on Antwerp Majolica in the 16th and 17th Century’, in The Ceramics: Cultural Heritage (Florence, 1995).

    Google Scholar 

  20. Brian Cowan, The Social Life of Coffee. The Emergence of the British Coffeehouse (London: Yale University Press, 2005); Woodruff D. Smith, Consumption and the Making of Respectability (London: Routledge, 2002).

    Google Scholar 

  21. Dibbits, Vertrouwd bezit, p. 160; R. J ansen-Sieben, ‘Europa aan tafel in de Zuidelijke Nederlanden (15de eeuw-ca.1650): een inleidend overzicht’ and C. Terryn, ‘Eenvoud en delicatesse: norm en realiteit van de tafelmanieren in het 18de-eeuwse Gent’, both in F. De Nave and C. Depauw (eds), Europa aan tafel. Een verkenning van onze eet- en tafelcultuur (Deurne: MIM, 1993).

    Google Scholar 

  22. Compare with the eighteenth-century ‘age of the dining table’ in Stana Nenadic, ‘Middle-Rank Consumers and Domestic Culture in Edinburgh and Glasgow 1720–1840’, Past and Present, 145 (1994), p. 146.

    Article  Google Scholar 

  23. J. Styles, ‘Product Innovation in Early Modern London’, Past and Present, 168 (2000).

    Google Scholar 

  24. Karel Degryse has estimated the net returns of the GIC at 149,3 percent during the 1722–1735 period: Karel Degryse, De Antwerpse fortuinen: kapitaalsac-cumulatie, -inverstering en -rendement te Antwerpen in de 18de eeuw (Antwerpen Universiteit Antwerpen, 2005), pp. 537–8.

    Google Scholar 

  25. K. Degryse, ‘De Oostendse Chinahandel (1718–1735)’, Belgisch Tijdschrift voor Filologie en Geschiedenis, 52 (1974), p. 315.

    Google Scholar 

  26. T. Bickham, ‘Eating the Empire: Intersections of Food, Cookery and Imperialism in Eighteenth-Century Britain’, Past and Present, 198 (2008); Wolfgang Schivelbusch, Tastes of Paradise: A Social History of Spices, Stimulants, and Intoxicants (London: Vintage, 1993).

    Google Scholar 

  27. B. Depla, ‘De consumptierevolutie in de nieuwe tijd. Casus: de stad Roeselare en de omringende plattelandsdorpen in de 18de eeuw’ (MA Thesis, Ghent University, 2005); S. Kuypers, ‘Materiële cultuur in Lokeren, Eksaarde en Daknam in de 17de en 18de eeuw’ (MA Thesis, Ghent University, 2006); Johan Poukens and Nele Provoost, ‘Respectability, Middle-Class Material Culture, and Economic Crisis: The Case of Lier in Brabant, 1690–1770’, Journal of Interdisciplinary History, 42 (2011); Ryckbosch, A Consumer Revolution.

    Google Scholar 

  28. I. Crombé, ‘Studie van 18de-eeuwse plattelandsinterieurs te Evergem’ (MA Thesis, Ghent University, 1988); I. Jonckheere, ‘Boer zkt comfort. Studie van het consumptiegedrag in relatie tot de levenscyclus in het Land van Wijnendale in de 18de eeuw’ (MA Thesis, Ghent University, 2005); C. Schelstraete, H. Kintaert, and D. De Ruyck, Het einde van de onveranderlijkheid. Arbeid, bezit en woonomstandigheden in het Land van Nevele tijdens de 17e en de 18e eeuw (Nevele, 1986); L. Van Nevel, ‘Materiële cultuur op het platteland tijdens de 18de eeuw’ (MA Thesis, Ghent University, 2005).

    Google Scholar 

  29. Johan A. Kamermans, Materiële cultuur in de Krimpenerwaard in de zeventiende en achttiende eeuw, A.A.G. Bijdragen (Wageningen: Landbouwuniversiteit Wageningen, 1999); Ken Sneath, ‘Consumption, Wealth, Indebtedness and Social Structure in Early Modern England’ (Ph.D. Thesis, University of Cambridge, 2009); Hans Van Koolbergen, ‘De materiële cultuur van Weesp en Weesperkarspel in de zeventiende en achttiende eeuw’, in A.J. Schuurman, J. de Vries, and A. van der Woude (eds), Aards Geluk. De Nederlanders en hun Spullen van 1550 tot 1850 (Amsterdam: Uitgeverij Balans, 1997).

    Google Scholar 

  30. Bert de Munck, ‘The Agency of Branding and the Location Of Value. Hallmarks and Monograms in Early Modern Tableware Industries’, Business History, 54 (2012).

    Google Scholar 

  31. John E. Crowley, The Invention of Comfort (Baltimore: Johns Hopkins University Press, 2001); Patrick Wallis, ‘Exotic Drugs and English Medicine: England’s Drug Trade, c. 1550–c. 1800’, Social History of Medicine, 25 (2012).

    Google Scholar 

Download references

Authors

Editor information

Editors and Affiliations

Copyright information

© 2015 Bruno Blondé and Wouter Ryckbosch

About this chapter

Cite this chapter

Blondé, B., Ryckbosch, W. (2015). Arriving to a Set Table: The Integration of Hot Drinks in the Urban Consumer Culture of the Eighteenth-Century Southern Low Countries. In: Berg, M., Gottmann, F., Hodacs, H., Nierstrasz, C. (eds) Goods from the East, 1600–1800. Europe’s Asian Centuries. Palgrave Macmillan, London. https://doi.org/10.1057/9781137403940_20

Download citation

  • DOI: https://doi.org/10.1057/9781137403940_20

  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-349-56218-3

  • Online ISBN: 978-1-137-40394-0

  • eBook Packages: Palgrave History CollectionHistory (R0)

Publish with us

Policies and ethics