Business Environment and Market Analysis (BEMA) Framework

Abstract

In order to achieve sustainable competitive success in creating and delivering value to its key stakeholders superior than its significant competitors, a business should make timely and effective decisions (in strategic, tactical, and operational levels) in particular on designing and executing strong business strategies via generating and disseminating useful business and market information, knowledge, and intelligence/insight as several key components of marketology. Marketology is fully defined as a fundamental part of the strategic market management of a business, which identifies the market-related informational needs; generates, disseminates, follows, and supports the exploitation of market intelligence/insight to ensure better market-related decision-makings on current and future issues for providing superior value to the key stakeholders; and then evaluates, improves, and restarts the process.