Abstract
The Boston Consulting Group (BCG) is a general management consulting firm widely regarded as the global leader in business strategy. For 36 years, BCG has worked with companies in every major industry and global market to develop and implement strategies for competitive success. Founded in Boston in 1963, BCG now operates in 32 countries and 47 cities around the world.
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© 2002 Fiona Czerniawska
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Evans, P. (2002). The Boston Consulting Group. In: Management Consultancy. Palgrave Macmillan, London. https://doi.org/10.1057/9781403907189_17
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DOI: https://doi.org/10.1057/9781403907189_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42939-4
Online ISBN: 978-1-4039-0718-9
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