Interfacing with the Consumer

Abstract

Today, anytime you talk about marketing in the future, it’s about marketing on the Internet. It’s a moving target. What’s new today will be entirely different next year. That applies to Pepsi as much as to any other consumer products company. But, for a product category such as carbonated soft drinks, with its overwhelmingly young consumer profile, it is perhaps even more critical to know how to use the Internet effectively.