Abstract
The United States automotive industry gained growth and momentum because of a concentration of consumers, manufacturing facilities, and resources such as manpower, oil, and steel, as well as access to technology. The American automakers have fallen from the lead in the automobile industry, and now the front runners from Japan, Toyota, and Honda, must move on to current emerging markets. India and China, for example, offer a population poised to become car owners and a multitude of less costly workers in manufacturing. These two countries are also investing heavily in their infrastructure to move forward as leading nations. The future leaders of the automobile industry will capture the Indian and Chinese markets with their ability to provide small, economic cars that use alternative fuels.
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© 2014 Mahesh Raisinghani, Jacquelynn Meeks, Anshu Saxena Arora, Jun Wu and Reginald Leseane
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Raisinghani, M., Meeks, J., Arora, A.S., Wu, J., Leseane, R. (2014). China and India Transforming the Global Auto Industry. In: Arora, A.S., McIntyre, J.R. (eds) Global Business Transcendence: International Perspectives across Developed and Emerging Economies. International Marketing and Management Research. Palgrave Pivot, New York. https://doi.org/10.1057/9781137412591_4
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DOI: https://doi.org/10.1057/9781137412591_4
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