Skip to main content

Onshore: What about Rural Outsourcing?

  • Chapter
The New IT Outsourcing Landscape

Abstract

Recently, academic outsourcing research has focused on offshore outsourcing of IT work. Offshore outsourcing almost always promises to reduce client costs, but also promises faster delivery speed, the ability to focus in-house IT staff on higher-value work, access to superior supplier resources and capabilities, and process improvement. Research has found that offshore outsourcing can delivery on many of its promises (Lacity and Rottman, 2008), but researchers have also found that offshore outsourcing poses additional challenges when compared to domestic outsourcing. For example, offshore outsourcing is more challenging because of time zone differences (Carmel, 2006), increased efforts in knowledge coordination (Kotlarsky et al., 2008; Kanawattanachai and Yoo, 2007) and boundary spanning (Levina and Vaast, 2008; Mahnke et al., 2008), the need for more controls (Choudhury and Sabherwal, 2003; Lacity and Rottman, 2008), cultural differences (Carmel and Agarwal, 2001; Carmel and Tjia, 2005; Krishna et al., 2004), defining requirements more rigorously (Gopal et al., 2002), and difficulties in managing dispersed teams (O’Leary and Cummings, 2007; Oshri et al., 2007). Some of these issues are so difficult to manage that practitioners are turning to nearshore alternatives (Carmel and Abbott, 2007). Another emerging trend is rural outsourcing.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

References

  • Ang, S. and Straub, D. (1998), ‘Production and Transaction Economies and IS Outsourcing: A Study of the U.S. Banking Industry’, MIS Quarterly, 22 (4), pp. 535–52.

    Article  Google Scholar 

  • Arrowood, J. (2008), ‘Rural Sourcing: Enjoy the Good Life While You Work’, Techline, November/December 2008. www.magpieti.com/file.php/174/RMTL+Country+reprint.pdf. date of access 21/09/09.

    Google Scholar 

  • Carmel, E. (2006), ‘Building Your Information Systems from the Other Side of the World: How Infosys Manages Time Zone Differences’, MIS Quarterly Executive, 5 (1), pp. 43–53.

    Google Scholar 

  • Carmel, E. and Abbot, P. (2007), ‘Why Nearshore Means that Distance Matters’, Communications of the ACM, 50 (10), pp. 40–6.

    Article  Google Scholar 

  • Carmel, E. and Agarwal, R. (2001), ‘Tactical Approaches for Alleviating Distance in Global Software Development’, IEEE Software, March/April, pp. 22–9.

    Google Scholar 

  • Carmel, E. and Tjia, P. (2005), Offshoring Information Technology: Sourcing and Outsourcing to a Global Workforce, Cambridge University Press, Cambridge.

    Book  Google Scholar 

  • Choudhury, V. and Sabherwal, R. (2003), ‘Portfolios of Control in Outsourced Software Development Projects’, Information Systems Research, 14 (3), pp. 291–314.

    Article  Google Scholar 

  • Christensen, C. (1997), The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press: Boston, Mass.

    Google Scholar 

  • Dibbern, J., Winkler, J. and Heinzl, A. (2008), ‘Explaining Variations in Client Extra Costs between Software Projects Offshored to India’, MIS Quarterly, 32 (2), pp. 333–66.

    Google Scholar 

  • Dubie, D. (2007), ‘Could Onshoring become the New Offshoring?’ Network World, http://www.networkworld.com/news/2007/081707-study-onshoring. html (accessed 22 September 2009).

    Google Scholar 

  • Gopal, A., Mukhopadhyay, T. and Krishnan, M. (2002), ‘The Role of Software Processes and Communication in Offshore Software Development’, Communications of the ACM, 45 (4), pp. 193–200.

    Article  Google Scholar 

  • Kanawattanachai, P. and Yoo, Y. (2007), ‘The Impact of Knowledge Coordination on Virtual Team Performance over Time’, MIS Quarterly, 31 (4), pp. 783–808.

    Google Scholar 

  • Kotlarsky, J., van Fenema, P. and Willcocks, L. (2008), ‘Developing a Knowledge-based Perspective on Coordination: The Case of Global Software Projects’, Information and Management, 45 (2), pp. 96–108.

    Article  Google Scholar 

  • Krishna, S., Sahay, S. and Walsham, G. (2004), ‘Managing Cross-Cultural Issues in Global Software Outsourcing’, Communications of the ACM, 47 (4), pp. 62–6.

    Article  Google Scholar 

  • Kvale, S. (1996), Interviews: An Introduction to Qualitative Research Interviewing, Sage Publications, Thousand Oaks.

    Google Scholar 

  • Lacity, M. and Rottman, J. (2008), Offshore Outsourcing of IT Work, Palgrave Macmillan, Basingstoke.

    Book  Google Scholar 

  • Lacity, M., Willcocks, L. and Rottman, J. (2008), ‘Global Outsourcing of Back Office Services: Lessons, Trends and Enduring Challenges’, Strategic Outsourcing: An International Journal, 1 (1), pp. 13–34.

    Article  Google Scholar 

  • Levina, N. and Vaast, E. (2008), ‘Innovating or Doing as Told? Status Differences and Overlapping Boundaries in Offshore Collaboration’, MIS Quarterly, 32 (2), pp. 307–32.

    Google Scholar 

  • Mahnke, V., Wareham, J. and Bjorn-Andersen, N. (2008), ‘Offshore Middlemen: Transnational Intermediation in Technology Sourcing’, Journal of Information Technology, 23 (1), pp. 18–30.

    Article  Google Scholar 

  • Mishra, P. (2009), ‘Local Outsourcing Gains Momentum in America’, Economic Times, posted at http://economictimes.indiatimes.com/News/International-Business/US-firms-to-build-sustainable-rural-outsourcing-model/articleshow/4157832.cms (accessed 29 October 2009).

    Google Scholar 

  • Nam, K., Rajagopalan, S., Rao, H. R. and Chaudhury, A. (1996), ‘A Two-Level Investigation of Information Systems Outsourcing’, Communications of the ACM, 39 (7), pp. 36–44.

    Article  Google Scholar 

  • Natarajan, G. (2010), ‘Next Generation Socially Responsible Outsourcing,’ presentation at the IAOP 2010 Outsourcing World Summit, Lake Buena Vista, Florida, Feb 15.

    Google Scholar 

  • O’Leary, M. and Cummings, J., (2007) ‘The Spatial, Temporal and Configurational Characteristics of Geographical Dispersion in Teams’, MIS Quarterly, 31 (3), pp. 433–52.

    Google Scholar 

  • Oshri, I., Kotlarsky, J. and Willcocks, L. (2007), ‘Managing Dispersed Expertise in IT Offshore Outsourcing: Lessons from Tata Consultancy Services’, MIS Quarterly Executive, 6 (2), pp. 53–66.

    Google Scholar 

  • Paulson, M. (2006), ‘Moving IT Jobs from Offshore Outsourcing to Rural Onshoring’, http://www.associatedcontent.com/article/83740/moving_it_jobs_from_offshore_outsourcing.htm (accessed 15 June 2009).

    Google Scholar 

  • Poppo, L. and Zenger, T. (1998), ‘Testing Alternative Theories of the Firm: Transaction Cost, Knowledge-Based, and Measurement Explanations for Make-or-Buy Decisions in Information Services’, Strategic Management Journal, 19, pp. 853–77.

    Article  Google Scholar 

  • Smerd, J. (2009), ‘Global Workforce Report: India on the Outs?’ Workforce Management, http://www.workforce.com/section/09/feature/26/50/48/index.html (accessed 12 January 2010).

    Google Scholar 

  • Yin, R. (2003), Case Study Research: Design and Methods, 3rd edn, Sage, Thousand Oaks.

    Google Scholar 

  • Zouhali-Worrall, M. (2009), ‘An Internet for Rural India’, posted on Cnnmoney.com http://money.cnn.com/2009/07/08/smallbusiness/internet_for_india.fsb/index.htm (accessed 25 November 2009).

    Google Scholar 

Download references

Authors

Copyright information

© 2012 Mary Lacity, Joseph Rottman and Shaji Khan

About this chapter

Cite this chapter

Lacity, M., Rottman, J., Khan, S. (2012). Onshore: What about Rural Outsourcing?. In: The New IT Outsourcing Landscape. Palgrave Macmillan, London. https://doi.org/10.1057/9781137012296_7

Download citation

Publish with us

Policies and ethics