Abstract
What’s the right price for a bar of soap? Nothing fancy, just the soap we reach for in the shower every morning, or bathe our children with before we put them to bed.
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© 2007 E. Andrew Boyd
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Boyd, E.A. (2007). A Revolution in the Making. In: The Future of Pricing. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230606906_1
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DOI: https://doi.org/10.1057/9780230606906_1
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-36959-1
Online ISBN: 978-0-230-60690-6
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