Abstract
Unless properly used — with correct timing — all written and broadcast communications, market research, advertising, brochures, press releases and the like, are potentially very dangerous in issues management. They need to be used with care.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 2000 T. Curtin and J. Jones
About this chapter
Cite this chapter
Curtin, T., Jones, J. (2000). The Use and Limitations of Traditional Marketing-led Mass Communication Techniques. In: Managing Green Issues. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509290_11
Download citation
DOI: https://doi.org/10.1057/9780230509290_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42296-8
Online ISBN: 978-0-230-50929-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)