The ES Test: How to Tell How Much Your Business is Going to be Affected

Abstract

Which products and services are going to be most affected by the trends and developments in electronic shopping (‘ES’)? Are there some which are so obviously susceptible that they can be readily sold on-line without any noticeable loss of value-added? Can those be easily identified? In contrast are there other products whose characteristics demand such a personal involvement and physical interaction that electronic selling is never likely to make much impact, except among a dedicated few?