Origins of Today’s Marketing and Branding Strategies

Abstract

In most fields today, there exist patterns of the revitalization of earlier innovations. Product and brand marketing cyclicality can be traced back to the 1846–1946 era where differentiated marketing and branding strategies first began. By understanding these origins, and the context within which the strategies were originally employed, the value of recycling these vintage strategies or tactics based on current trends or corporate timing becomes evident.