Abstract
Young adults are influenced by cigarette package marketing. Pictorial warning labels are a recommended intervention. Evidence demonstrates pictorial warnings impact negative emotion, risk perceptions, and motivation to quit smoking, but there is limited research on their effects over time. This study analyzes data from a randomized trial of young adult smokers (N = 229) exposed to a pictorial or text-only cigarette warning. We assessed changes in fear, anger, risk perceptions, and motivation to quit smoking after 4 weeks using latent change score modeling and over 3 months using latent growth modeling. Latent change results showed exposure was associated with increases in fear, anger, and motivation to quit after 4 weeks. Latent growth showed exposure was associated with increases in motivation to quit smoking over 3 months, but not other outcomes. Findings suggest pictorial warning labels produce an emotional response and increase motivation to quit among young adult smokers.
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References
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Acknowledgements
The authors would like to acknowledge George W. Howe, PhD and Andrea C. Villanti, PhD, MPH for their feedback on earlier versions of the manuscript. The authors would also like to acknowledge study participants and research staff for their efforts in data collection and follow-up procedures.
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Research reported in this publication was supported by the National Cancer Institute (NCI) of the National Institutes of Health (NIH) under Award Number F31CA239567. Research reported in this publication was also supported by the NCI of the NIH and the U.S. Food and Drug Administration (FDA) Center for Tobacco Products under Award Number K07CA172217 and U54CA229973. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH or the FDA.
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ACJ led the current study conception and design with input from DM, MMT, and SJS. DM led the parent study conception, design, and data collection. ACJ conducted formal data analyses with support from SJS. ACJ wrote the first draft of the manuscript. All authors read the manuscript, provided input, and approved the final manuscript. ACJ, DM, and AAS led funding acquisition.
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Johnson, A.C., Simmens, S.J., Turner, M.M. et al. Longitudinal effects of cigarette pictorial warning labels among young adults. J Behav Med 45, 124–132 (2022). https://doi.org/10.1007/s10865-021-00258-2
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DOI: https://doi.org/10.1007/s10865-021-00258-2