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The determinants of different types of private-sphere pro-environmental behaviour: an integrating framework

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Abstract

With the development of industrial civilisation, urban environmental problems are increasingly severe. However, Chinese urban residents' actual adoption level of pro-environment behaviours (PEBs) is still relatively low. In order to improve the residents' PEBs adoption, this paper combined the Theory of Planned Behaviour, the Norm Activation Model and the Attitude-Behaviour-Context theory into a holistic framework to explore the determinants of private-sphere PEBs. In this model, we assess the determinants of private-sphere PEBs from perspectives of intrapersonal and contextual factors and treat private-sphere PEBs as three different types of behaviours, namely environmental purchasing behaviours, environmental transport behaviours and conservation behaviours, rather than aggregated and undifferentiated construct or a single item behaviour. The model was tested empirically by primary data collected from 1,054 citizens in Beijing and Shanghai in China. The results indicate that intrapersonal factors, such as pro-environmental intentions and personal norms, are significant positive factors of private-sphere PEBs adoption; contextual constraints have negative direct effects on the three types of private-sphere PEBs adoption; contextual constraints act as a moderator between pro-environmental intentions and private-sphere PEBs, while the moderating effects are sensitive to the types of private-sphere PEBs. The findings contribute to a deeper understanding of residents' adoption of private-sphere PEBs and making more targeted policies accordingly.

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Notes

  1. An exception is the Cronbach's alpha values of PBC, which is 0.696, close to 0.7, meets the minimum requirement.

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Funding

This research was supported by the (Ministry of Education in China) Project of Humanities and Social Sciences (Grant nos. 18YJAZH055).

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  1. College of Economics and Management, China Agricultural University, No.17 Qinghua East Road, HaiDian District, Beijing, 100083, People’s Republic of China

    Yuanhong Liao & Weihong Yang

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Yuanhong LIAO designed of framework of the paper and analysed and interpreted the data. Weihong YANG designed the questionnaire and conducted the survey. All authors read and approved the final manuscript.

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Liao, Y., Yang, W. The determinants of different types of private-sphere pro-environmental behaviour: an integrating framework. Environ Dev Sustain 24, 8566–8592 (2022). https://doi.org/10.1007/s10668-021-01800-7

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  • DOI: https://doi.org/10.1007/s10668-021-01800-7

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