Overview
- Brings an interdisciplinary focus to enrich the discipline and practice of health communication
- Provides a nuanced understanding of the act of communication itself
- Includes a substantial chapter on digital technologies
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Table of contents (9 chapters)
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Front Matter
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Current Barriers to More Effective Health Communication
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Front Matter
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Origins of Health Communication Barriers
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Front Matter
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Transformative Thinking in Communicating Health
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Front Matter
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Back Matter
Keywords
- Health humanities
- Social representation
- Digital healthcare
- Narratives and health
- Behaviour models
- Health behaviours
- Health policy
- Health promotion
- Health education
- Critical health
- Health ethics
- Strategic public communication
- Communication studies
- Communication and policy
- Cultural approaches to communication
About this book
Reviews
"This is a must-read book for anyone trying to advance health communication. It articulates brilliantly the need for co-constructed everything when it comes to developing health campaigns. Transformation in this area is not a given. It requires health communication to align deeply and richly with experiences of health and illness, exploit digital advances, and put the public back into public health. It underlines how our best futures may come from the health humanities.”
-Paul Crawford, Professor of Health Humanities, University of Nottingham, UK
“The author provides an insightful way to understand the cultural, individual, and political challenges of connecting with audiences about health messages through concrete examples and case studies. He then provides an innovative and transformative approach to health communication by combining the humanistic elements of participatory and relationship building efforts with communities and the modern technological elements such as AI and tailored messaging. This approach is of great value for those interested in developing effective health communication campaigns.”
-John Oetzel, University of Waikato, New Zealand
“Health authorities must regularly reflect on why health messages are often misunderstood or ignored. Olaf Werder in Transformational Health Communication brings to bear an impressive synthesis of research to explain the impact of culture, knowledge, circumstances, and desires on the response to health messages. Transformational Health Communication gives a roadmap to making health messages work, and is a must read for every public health practitioner and communication professional involved in the design or delivery of public health messages.”
-Mark J. Ferson University of New South Wales and University of Notre Dame, Australia
“A must read for everyone in healthcare. Dr. Werder makesa powerful case for why health communication cannot be studied just at the individual or group level but at a holistic level by appreciating the formidable influence of interdependent political, social, and cultural factors on people’s lives. Using a culturally inclusive stance, Dr. Werder offers a transformative health perspective drawing on research in health communication, media studies, sociology, political science, and with a particular emphasis on the creative and innovative field of health humanities. Dr. Werder shows that stories matter; listening to people’s stories in their own voices matters in shaping healthcare.”
“Olaf Werder presents a strong case for a culturally aware health communication. Drawing on an impressive body of scholarship and international case studies, he demonstrates health to be both deeply personal and inherently local. Foregrounding approaches fromthe arts and humanities, he provides a clear template for the adoption of mutual listening, narrative, and storytelling techniques as ways to build trust, transparency, and participation in communities. Appreciating our multiple, intersecting identities enrich social learning processes, Transformative Health Communication focuses our attention on translation, connection, and shared meaning as tools for creating more equitable and inclusive health systems.”
-Alana Mann, Media and Communications, University of Tasmania, Australia
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Transformational Health Communication
Book Subtitle: A New Perspective on Healthcare and Prevention
Authors: Olaf Werder
DOI: https://doi.org/10.1007/978-981-99-9606-3
Publisher: Palgrave Macmillan Singapore
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Singapore Pte Ltd. 2024
Hardcover ISBN: 978-981-99-9605-6Published: 19 March 2024
Softcover ISBN: 978-981-99-9608-7Due: 19 April 2024
eBook ISBN: 978-981-99-9606-3Published: 18 March 2024
Edition Number: 1
Number of Pages: XIX, 229
Number of Illustrations: 4 b/w illustrations
Topics: Media and Communication, Public Health, Employee Health and Wellbeing, Psychology, general