Skip to main content

Determining the Degree of Dominance of Factors Deriving the Comparative Choice Hierarchy: An Operational Generalization of Latent Choice Models

  • Chapter
  • First Online:
Analytics Enabled Decision Making

Abstract

This chapter fundamentally aims at the development of generalized framework encapsulating a wide range of dynamic utility functional and resultant latent choice models. The objectives are served by the application of well cherished exponential family of distributions capable of entertaining numerous probabilistic articulations through a single comprehensive and elegant expression. Moreover, the utility of the proposed scheme is further substantiated by delineating the working pedagogy in accordance with the rapidly embraced Bayesian paradigm. The legitimacy of the devised mechanism in the pursuit of optimal decision-making is advocated with respect to diverse experimental states. We entertained varying extent of worth parameters describing the preference ordering, different sample sizes and distinguished stochastic formations to inject the prior information or historic data in the demonstration of choice behaviors.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Annis, D. H., & Craig, B. A. (2005). Hybrid paired comparison analysis, with applications to the ranking of college football teams. Journal of Quantitative Analysis in Sports, 1(1), 1–31.

    Article  Google Scholar 

  • Beaudoin, D., & Swartz, T. (2018). A computationally intensive ranking system for paired comparison data. Operations Research Perspectives, 5, 105–112.

    Article  Google Scholar 

  • Cattelan, M., Varin, C., & Firth, D. (2013). Dynamic Bradley-Terry modelling of sports tournaments. Journal of the Royal Statistical Society: Series C (Applied Statistics), 62(1), 135–150.

    Google Scholar 

  • Ceschi, A., Demerouti, E., Sartori, R., & Weller, J. (2017). Decision making process in workplace: How exhaustion, lack of resources and job demands impaired them and affect performance. Frontiers in Psychology, 8, 313.

    Article  Google Scholar 

  • Cheema, S. A., Hudson, I. L., Kifayat, T., Shafqat, M., Kalim-ullah, & Hussain, A. (2019). A new Maxwell paired comparison model: Application to a study of the effect of nicotine levels on cigarette brand choices. In 23rd International Congress on Modelling and Simulation.

    Google Scholar 

  • Dhami, M. K., Mandel, D. R., Mellers, B. A., & Tetlock, P. E. (2015). Improving intelligence analysis with decision science. Perspectives on Psychological Science, 10(6), 753–757.

    Article  Google Scholar 

  • Elbanna, S., Thanos, I. C., & Jansen, R. J. G. (2019). A literature review of the strategic decision-making context: A synthesis of previous mixed findings and an agenda for the way forward. AIMS, 2(23), 42–60.

    Google Scholar 

  • Fischhoff, B., & Broomell, S. B. (2020). Judgment and decision making. Annual Review of Psychology, 71, 331–355.

    Article  Google Scholar 

  • Huber, J., Payne, J. W., & Puto, C. P. (2014). Let’s be honest about the attraction effect. Journal of Marketing Research, 51(8), 520–525.

    Article  Google Scholar 

  • Johnson, M. R., Middleton, M., Brown, M., Burke, T., & Barnett, T. (2019). Utilization of a paired comparison analysis framework to inform decision-making and the prioritization of projects and initiatives in a highly matrixed clinical research program. The Journal of Research Administration, 1(50), 46–65.

    Google Scholar 

  • Kifayat, T., & Aslam, M. (2016). The Rayleigh paired comparison model with Bayesian analysis. Hacettepe Journal of Mathematics and Statistics, 45(5), 1541–1551.

    Google Scholar 

  • Kingsley, D. C., & Brown, T. C. (2010). Preference uncertainty, preference learning, and paired comparison experiments. Land Economics, 86(3), 530–544.

    Article  Google Scholar 

  • Lee, S. Y. (2022). Gibbs sampler and coordinate ascent variational inference: A set-theoretical review. Communications in Statistics—Theory and Methods, 51(6), 1549–1568. https://doi.org/10.1080/03610926.2021.1921214

  • Pacheco-Colón, I., Hawes, S. W., Duperrouzel, J. C., Lopez-Quintero, C., & Gonzalez, R. (2019). Decision-Making as a latent construct and its measurement invariance in a large sample of adolescent cannabis users. Journal of the International Neuropsychological Society, 25(7), 661–667.

    Article  Google Scholar 

  • Rayner, J. C. W., & Best, D. J. (2001). A contingency table approach to nonparametric testing. CRC Press.

    Google Scholar 

  • Schauberger, G., & Tutz, G. (2017). Subject-specific modelling of paired comparison data: A lasso-type penalty approach. Statistical Modelling, 17(3), 223–243.

    Article  Google Scholar 

  • Stern, S. E. (2011). Moderated paired comparisons: A generalized Bradley Terry model for continuous data using a discontinuous penalized likelihood function. Journal of the Royal Statistical Society: Series C (Applied Statistics), 60(3), 397–415.

    Google Scholar 

  • Sung, Y. T., & Wu, J. S. (2018). The Visual Analogue Scale for Rating, Ranking and Paired-Comparison (VAS-RRP): A new technique for psychological measurement. Behavior Research Methods, 50(4), 1694–1715.

    Article  Google Scholar 

  • Walters, D. J., Ferbach, P. M., Fox, C. R., & Sloman, S. A. (2017). Known unknowns: A critical determinant of confidence and calibration. Management Science, 63(12), 4298–4307.

    Article  Google Scholar 

  • Wang, J., Shi, N., Zhang, X., & Xu, G. (2022). Sequential Gibbs sampling algorithm for cognitive diagnosis models with many attributes. Multivariate Behavioral Research, 57(5), 840–858. https://doi.org/10.1080/00273171.2021.1896352

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Salman A. Cheema .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Cheema, S.A., Kifayat, T., Hudson, I.L., Mehmood, A., Ullah, K., Rahman, A.R. (2023). Determining the Degree of Dominance of Factors Deriving the Comparative Choice Hierarchy: An Operational Generalization of Latent Choice Models. In: Sharma, V., Maheshkar, C., Poulose, J. (eds) Analytics Enabled Decision Making. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-9658-0_4

Download citation

Publish with us

Policies and ethics