Electronic Images in Harmony With Architecture

Abstract

Addressing the idea of the “media façade” is not easy — not least because some mediatects are unhappy about such a term being applied to their work due to the way in which it appears to describe something applied to the external surface of a work of architecture. And this description appears to restrict their scope. The objective of the mediatect is quite the opposite. He wants to identify a way of influencing architecture rather than just cloaking it in a relatively interchangeable dress. This objective is driven by the belief that the medial aspect of such a work emerges from a personal technical-artistic installation and, as such, should be considered as part of the architecture.