Abstract
When firms fundamentally change the strategic orientation of their market offerings, success and failure are immediate neighbors.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
About this chapter
Cite this chapter
Mühlfeld, K.S. (2004). Strategic shifts between business types as essential elements of the market process. In: Strategic Shifts between Business Types. Business-to-Business-Marketing. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81657-3_1
Download citation
DOI: https://doi.org/10.1007/978-3-322-81657-3_1
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-7989-4
Online ISBN: 978-3-322-81657-3
eBook Packages: Springer Book Archive