Abstract
The purpose of this chapter is to join the findings from the descriptive and content analyses in order to highlight the main insights from the study, the managerial implications and discuss some of the most recent research that tries to tackle emerging gaps in the literature while proposing an agenda for future research in the field.
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References
Cesareo L, Pastore A (2014a) Consumers’ attitude and behavior towards online music piracy and subscription-based services. J Consum Mark 31(6/7):515–525
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Pastore A, Cesareo L (2014) No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms. Mercati e Competitività 2:81–102
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Cesareo, L. (2016). Discussion, Managerial Implications, Current and Future Research. In: Counterfeiting and Piracy . SpringerBriefs in Business. Springer, Cham. https://doi.org/10.1007/978-3-319-25357-2_6
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DOI: https://doi.org/10.1007/978-3-319-25357-2_6
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