Abstract
In recent years economic growth in Iceland has been very high. Foreign investors invested in bonds and manufacturing and the banking sector expanded into foreign markets. In early October 2008 the Icelandic economy collapsed. Three major banks were nationalized and now Icelandic firms have to respond to this crisis.
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Hannibalsson, I. (2015). What do Companies in Iceland Need to do In Order to Succeed Following the Collapse of the Economy of That Small Country?. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_47
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DOI: https://doi.org/10.1007/978-3-319-10864-3_47
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Publisher Name: Springer, Cham
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