Abstract
Tourism-related activities, despite being commercially beneficial, have exacerbated severe environmental and socioeconomic challenges. The need of the hour is for businesses in the wine tourism sector to go beyond financial gain, examine their business practices, and transition to sustainable business practices in order to reduce their environmental and social repercussions. Addressing environmental and socioeconomic issues would integrate sustainability into the wine tourism industry, potentially enhancing wine tourism and encouraging expansion in the wine value chain. Building on previous studies, this chapter investigates best practices that wineries and wine tour operators, two major players in the wine tourism industry, can incorporate into their core business functions to make their operations more sustainable, ultimately contributing to the sustainability of the wine tourism industry. Sustainability-based management will enable wineries and wine tour operators to not only meet their environmental and social obligations, but also gain a competitive advantage through increased client acquisition prospects and decreased operational expenses. The chapter additionally discusses the importance of national governments in aiding wineries and wine tour operators in attaining sustainability.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abbott, T. (2016). Winery saves following solar panel install. Wine Australia.
Amarando, M., Assenov, L., & Visuthismajam, P. (2019). Sustainable wine tourism and vineyards’ environmental consciousness in Thailand. African Journal of Hospitality, Tourism and Leisure, 8(3).
Avery Dennison. (n.d.). Earth friendly wine labels with extra shelf appeal. Avery Dennison. Retrieved February 23, 2023, from https://label.averydennison.com/eu/en/home/products/wine-labels/sustainable-packaging.html
Berson, M. (2022). The role of wine tour operators in the development of sustainable tourism in Crete. University of Porto.
Biodynamic Association. (n.d.). Biodynamic principles and practices. Biodynamic Association. Retrieved March 17, 2023, from https://www.biodynamics.com/biodynamic-principles-and-practices#:~:text=Biodynamics%20Generates%20On%2DFarm%20Fertility&text=Composting%20brings%20animal%20manures%2C%20plant,manures%20that%20nurture%20the%20soil.
Bulgaria Wine Tours. (n.d.). Melnik & Struma Valley: endemic grape varieties, culture and SPA. Bulgaria Wine Tours. Retrieved January 31, 2023, from https://bulgariawinetours.com/melnik-struma-valley-endemic-grape-varieties-nature-spa/
Carroquino, J., Casarejos, N., & Gargallo, P. (2018). Introducing renewable energy in vineyards and agricultural machinery: A way to reduce emissions and provide sustainability. Wine Studies, 6(1). https://doi.org/10.4081/ws.2017.6975
Chester Energy and Policy. (n.d.). Solar power and wineries: A match made in Heaven…and California. Chester Energy and Policy. Retrieved January 14, 2023, from https://www.chesterenergyandpolicy.com/blog/solar-power-wineries-california
Chrobak, U., & Zimmer, K. (2022, September 12). How climate change is tweaking the taste of wine. BBC. Retrieved January 1, 2023, from https://www.bbc.com/future/article/20220825-how-climate-change-affects-wine
Cianga, N. (2017, May). The impact of tourism activities. A point of view. Risks and Catastrophes Journal, 20(1), 25–40. https://doi.org/10.24193/RCJ2017_02
Coravin. (2021, April 12). Wine in Moderation: Serving and drinking responsibly. Retrieved March 9, 2023, from https://www.coravin.com/community/wine-in-moderation-drinking-responsibly
Crellin, F. (2021, October 8). Solar panels help French winemaker keep climate change at bay. Reuters. Retrieved February 1, 2023, from https://www.reuters.com/business/environment/solar-panels-help-french-winemaker-keep-climate-change-bay-2021-10-04/
Dang, B. (2017, September). Travelers’ awareness and attitude towards environmentally sustainable tourism in Helsinki. Haaga Helia University of Applied Sciences.
Eco Tourism Kenya. (2016). How to engage the local community in your tourism business. Eco Tourism Kenya.
Filopoulos, S. (2021). Sustainable business models of wine tourism to promote responsible consumption. In Sustainable and innovative wine tourism. Success models from all around the world. Cajamar Caja Rural.
Filopoulos, S., & Frittella, N. (2019). Designing sustainable and responsible wine tourism experiences. 41st World Congress of Vine and Wine. 12. BIO Web of Conferences.
Garrison, B. (2022, July 8). Diving into winery water usage and treatment. The Grapevine Magazine. Retrieved February 17, 2023, from https://thegrapevinemagazine.net/2022/07/diving-into-winery-water-usage-and-treatment/
Green Dream Tours. (n.d.). Our commitment to sustainable tourism. Retrieved March 7, 2023, from https://greendreamtours.com/sustainability/
Hefler, Y., & Kissinger, M. (2023). Grape wine cultivation carbon footprint: Embracing a life cycle approach across climatic zones. Agriculture, 13(2). https://doi.org/10.3390/agriculture13020303
Ingrassia, M., Altamore, L., Bellia, C., Grasso, G., Silva, P., Bacarella, S., Columba, P., & Chironi, S. (2022). Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism. Sustainability, 14(19). https://doi.org/10.3390/su141912082
International Energy Agency. (2022). Improving the sustainability of passenger and freight transport. Paris: International Energy Agency. Retrieved February 6, 2023, from https://www.iea.org/reports/transport
International Organisation of Vine and Wine. (2015). Greenhouse gases accounting in the vine and wine sector—Recognised gases and inventory of emissions and sequestrations. International Organisation of Vine and Wine.
Jones, G., & Webb, L. (2010). Climate change, viticulture, and wine: Challenges and opportunities. Journal of Wine Research, 21(2), 103–106. https://doi.org/10.1080/09571264.2010.530091
Juega, M. (2021, April 29). Can we make wine barrels more sustainable? (S. W. Everyone, Producer). Sustainable Wine for Everyone. Retrieved May 2, 2023, from https://sustainablewineforeveryone.com/can-we-make-wine-barrels-more-sustainable/
Karagiannis, D., & Metaxas, T. (2020). Sustainable wine tourism development: Case studies from the Greek region of Peloponnese. Sustainability, 12(12). https://doi.org/10.3390/su12125223
Kastenholz, E., Paco, A., & Nave, N. (2023, January). Wine tourism in rural areas—Hopes and fears amongst local residents. Worldwide Hospitality and Tourism Themes, 15(1), 29–40. https://doi.org/10.1108/WHATT-08-2022-0095
Laginestra, M. (2016, January–February). Winery wastewater treatment and attaining sustainability. https://www.ghd.com/en/expertise/resources/PDF/Winery_wastewater_treatment.pdf
Lavierge. (2018, December). 4 Ways to practice responsible drinking. Retrieved March 21, 2023, from https://lavierge.co.za/4-ways-to-practice-responsible-drinking/
Lee, I. (n.d.). How Drones are helping with sustainability in the wine industry. Drone Blog. Retrieved March 2, 2023, from https://www.droneblog.com/how-drones-are-helping-with-sustainability-in-the-wine-industry/
Leu, A. (2015). Increasing soil matter through organic agriculture. Acres U.S.A. Magazine. Eco Farming Daily. https://www.ecofarmingdaily.com/build-soil/increasing-soil-organic-matter-through-organic-agriculture/
M_Use. (n.d.). A sustainable label for a premium vintage. M_Use. Retrieved April 12, 2023, from https://www.my-muse.com/en/home/insights/recycled-wine-label-range.html
Marsh, J. (2022, January 13). How community-based tourism benefits local communities. Sustainable Tourism Consultancy. Retrieved April 1, 2023, from https://www.seagoinggreen.org/blog/how-community-based-tourism-benefits-local-communities
Marti, C., & Durand, S. (2019). How to encourage sustainable tourism. Horwath—Hotel, Tourism and Leisure. https://cdn.horwathhtl.com/wp-content/uploads/sites/2/2019/05/Industry-Report_Sustainable-Tourism.pdf
McClain, J. (2022, November 30). What is wine tourism and how does it benefit the local economy. Tourism Review News. Retrieved April 7, 2023, from https://www.tourism-review.com/wine-tourism-benefits-local-economies-news12827
Meininger's International. (2021, November 5th). Sustainable wine tourism: the next big thing? Retrieved March 3, 2023, from https://www.meiningers-international.com/wine/marketing-wine-tourism/sustainable-wine-tourism-next-big-thing
Mensah, J., & Casadevall, S. (2019). Sustainable development: Meaning, history, principles, pillars, and implications for human action: Literature review. Cogent Social Sciences, 5(1). https://doi.org/10.1080/23311886.2019.1653531
Miller, R., Cardell, M., Batra, G., & Goel, A. (2022, May 23). Why consumers are charging toward electric vehicles. Ernst & Young. Retrieved January 17, 2023, from https://www.ey.com/en_it/automotive-transportation/mobility-consumer-index-wave-3
Montella, M. (2017). Wine tourism and sustainability: A review. Sustainability, 9(1). https://doi.org/10.3390/su9010113
Mowrey, L. (2021, June 30). How to make wine travel more sustainable. Wine Mag. Retrieved January 14, 2023, from https://www.winemag.com/2021/06/30/sustainable-wine-travel/
Nagarjuna, G. (2015). Local community involvement in tourism: A content analysis of websites of wildlife resorts. Atna Journal of Tourism Studies, 10(1). https://doi.org/10.12727/ajts.13.2
Nedelcheva, M. (2019). Label liners: meeting the sustainability challenge. Avery Dennison. https://label.averydennison.com/content/dam/averydennison/lpm-responsive/europe/english/images/products/film/sustainability-clear-intenst/white-paper-on-liner-sustainability.pdf
Netsol Water. (n.d.). How to treat waste water in wineries or liquor producing units? Netsol Water. Retrieved January 16, 2023, from https://www.netsolwater.com/waste-water-treatment-solutions-for-wineries-or-liquor-producing-units.php?blog=2064
Okafor, J. (2020, June 12). What is biodynamic farming and why is it important? TRVST. Retrieved May 1, 2023, from https://www.trvst.world/environment/what-is-biodynamic-farming-and-why-is-it-important/
Paulangelo, N. (2015, January 8th). 12 Best wine practices in global wine tourism. Nico Paulangelo. Retrieved March 18, 2023, from https://nicopaulangelo.wordpress.com/2015/01/08/12-best-practices-in-global-wine-tourism/
Petrozziello, M., Nardi, T., Asproudi, A., Cravero, M., & Bonello, F. (2020). Chemistry and Technology of Wine Aging with Oak Chips. In F. Cosme, F. Nunes, & L. Ribeiro, Winemaking—Stabilization, aging chemistry and biochemistry (p. 256). https://doi.org/10.5772/intechopen.93529
Pomarici, E., & Vecchio, R. (2014). Millennial generation attitudes to sustainable wine: An exploratory study on Italian consumers. Journal of Cleaner Production, 66(1), 537–545. https://doi.org/10.1016/j.jclepro.2013.10.058
Santos, V., Dias, A., Ramos, P., Madeira, A., Sousa, B., & Santarem, I. (2022). The influence of wine storytelling on the global wine tourism experience. Wine Economics and Policy, Just Accepted. https://doi.org/10.36253/wep-11454
Saraiva, A., Rodrigues, G., Mamede, H., Silvestre, J., Dias, I., Feliciano, M., Silva, O., & Oliveira, M. (2019). The impact of the winery's wastewater treatment system on the winery water footprint. Water Science and Technology, 80(10), 1823–1831.https://doi.org/10.2166/wst.2019.432
Senese, D., & Esau, D. (2022). Sustainable transformative wine tourism: Applications in experiential educational tourism. In The future of luxury brands (pp. 231–250). De Gruyter. https://www.degruyter.com/document/doi/10.1515/9783110732757-012/html?lang=en
Serra, M., Antonio, N., Henriques, C., & Afonso, C. (2021). Promoting sustainability through regional food and wine pairing. Sustainability, 13(24). https://doi.org/10.3390/su132413759
Singh, V. (n.d.). How organic wine benefits you and the environment. The Momentum. Retrieved February 4, 2023, from https://www.themomentum.com/articles/how-organic-wine-benefits-you-and-the-environment
Sosa, B. (2022, June 23). Wine tourism: Making journeys through vineyards more sustainable. Preferred by Nature. Retrieved April 11, 2023, from https://preferredbynature.org/newsroom/wine-tourism-making-journeys-through-vineyards-more-sustainable
Stefanica, M. (2017, July). Environmental impact of transportation in the tourism industry-dimensions and actions. Studies and Scientific Researches Economics Edition, 25. https://doi.org/10.29358/sceco.v0i25.377
Sun, Y., & Drakeman, D. (2021, August 9). Vineyard tourism is a big source of carbon emissions. Want to help? Then buy more wine. University of Queensland, Australia. Retrieved January 14, 2023, from https://business.uq.edu.au/article/2021/08/vineyard-tourism-big-source-carbon-emissions-want-help-then-buy-more%C2%A0wine
Szolnoki, G., Nilsson, C., Tafel, M., Ridoff, N., & Stelter, A. (2022). Sustainable wine tourism—Global survey. Geisenheim University and WineTourism.com. Geisenheim University and WineTourism.com. https://www.winetourism.com/files/2022/01/Sustainable_wine_tourism_Report_GeisenheimUni_WineTourismcom.pdf
Tafel, M., & Szolnoki, G. (2019). Estimating the economic impact of tourism in German wine regions. International Journal of Tourism Research, 22, 788–799. https://onlinelibrary.wiley.com/doi/epdf/10.1002/jtr.2380
The Porto Protocol. (2021, December 13). Sustainable wine tourism—What is it? How can we achieve it? Retrieved January 21, 2023, from https://www.portoprotocol.com/sustainable-wine-tourism-what-is-it-how-can-we-achieve-it/
Thompson-Witrick, K. P., Nemenyi, J., & Budner, D. (2021, June 7th). The Impact Packaging Type Has on the Flavor of Wine. Beverages, 7(2). https://doi.org/10.3390/beverages7020036
Trigo, A., & Silva, P. (2022). Sustainable development directions for wine tourism in douro wine region, Portugal. Sustainability, 14(7). https://doi.org/10.3390/su14073949
Volanti, M., Martinez, C., Baeza, E., Vassura, I., & Passarini, F. (2021). Environmental sustainability assessment of organic vineyard practices from a life cycle perspective. International Journal of Environmental Science and Technology, 19, 4645–4658. https://doi.org/10.1007/s13762-021-03688-2
Wood, J. (2022, October 26). Electric vehicles: The 3 main factors holding back sales. World Economic Forum. Retrieved February 5, 2023, from https://www.weforum.org/agenda/2022/10/ev-sales-charging-infrastructure-transport-sector-sustainable/
Yuki. (2021, August 11). Opportunities for sustainability in wine tourism. Borgen Magazine. Retrieved March 9, 2023, from https://www.borgenmagazine.com/wine-tourism/
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Bole, D.K. (2024). Sustainable Wine Tourism: Best Practices. In: MartÃnez-Falcó, J., Marco-Lajara, B., Sánchez-GarcÃa, E., Millán-Tudela, L.A. (eds) Wine Tourism and Sustainability. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-48937-2_5
Download citation
DOI: https://doi.org/10.1007/978-3-031-48937-2_5
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-031-48936-5
Online ISBN: 978-3-031-48937-2
eBook Packages: Business and ManagementBusiness and Management (R0)