Abstract
The desired and designed need of qualitative extraction of healthcare experts’ opinions in situation of medicine in Russia and Romania tend this article to be focused on the complications as observed countries have relatively poor healthcare quality index among European countries. With that information gained we are allowed to held a future quantitative analysis to observe the representative sample’s feelings and thoughts which are valuable for the research as society here plays a role of a so-called “hidden customer” for mandatory insurance-based healthcare countries which Russia and Romania are nowadays, even if patients don’t pay directly for the service. The outcome of this study is a table of short, closed categories of hypotheses which are to point out weaknesses required that have to be improved. In this article we touched such dialogs with experts as the main problems of healthcare systems in the analyzed countries, financing of healthcare in Russia and Romania, common managerial practices in Russia and Romania, social issues in each country’s healthcare, marketing strategies and innovations. This qualitative analysis article extracts the results from experts’ opinions and in the end of each section shows the percentage of the sample to find the hypotheses for the future quantitative marketing research.
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Bulatnikov, V., Constantin, C. (2023). Qualitative Analysis: Expert Views on Healthcare Systems of Russia and Romania. In: Busu, M. (eds) Digital Economy and the Green Revolution. ICBE 2022. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-19886-1_3
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