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ICTs, Media, and Social Networks Use Indicators in Micro, Small, and Medium-Sized Companies: An Overview in the Context of the COVID-19 Pandemic in Mexico

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Digital and Sustainable Transformations in a Post-COVID World

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Abstract

The effects of the COVID-19 pandemic on businesses have accelerated the adoption of information and communications technologies (ICT) and boosted the use of applications on media platforms and social networks. Therefore, it is significant to review indicators related to micro, small, and medium-sized companies (MSME) and to know what information they provide about the use of ICT and social media on the Internet for the creation of new products and services in the context of the COVID-19 pandemic in Mexico. The methodology is electronic documentary research applying examination, review, compilation, selection, and analysis techniques from primary data sources, based on a survey of statistical analysis institutions in Mexico related to the issue of companies and the use of ICTs and social media. According to the review and analysis, we deduce that the indicators of the MSME surveys do not offer disaggregated information that evidences the use of digital media and social networks. In summary, it is inferred that they require developing and implementing new measurement indicators through survey instruments. It is suggested to add in the questions the topic that determines the use of media and social networks to obtain relevant information to support strategies and business plans of technological ventures with proposals for new products and services to address pandemics such as COVID-19.

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Notes

  1. 1.

    In this research, the term MSMEs includes micro, small, and medium-sized enterprises. Although, the aforementioned reference studies speak of small and medium-sized enterprises (SMEs).

  2. 2.

    RICYT is the Ibero-American and Inter-American Network of Science and Technology Indicators (RICYT), in which all the countries of the Americas participate, together with Spain and Portugal. It emerged from a proposal of the First Ibero-American Workshop on Science and Technology Indicators, held in Argentina at the end of 1994, http://www.ricyt.org/2010/07/que-es-la-ricyt/.

  3. 3.

    The countries of Ibero-America consider a general guide for interpreting statistical information and generating indicators based on ICT, whose purpose is to know the evolution and transition toward the information society, called the Lisbon Manual [31]. This manual is a reference base that measures various areas such as government and public institutions and communication and interaction in social practices; it also emphasizes the importance of understanding the impact and performance of business organizations. In this way, it is interested in the use and effects of ICTs in organizations based on the services they offer and supports the measurement of coverage capacities in the implementation of infrastructure and the dispersion of services in social and business sectors.

  4. 4.

    Note: For calculating the percentages of the ENAPROCE, the total sample size of the surveyed enterprises is 23,928, and 22,188 correspond to the MSEs.

  5. 5.

    Note: The sum of the partial percentages does not correspond to 100% as they are percentages based on a multiple-choice question.

  6. 6.

    PROSOFT is the program of the Mexican Ministry of Economy for the Development of the Software Industry and Innovation. It is a public policy that promotes the ICT sector in Mexico and innovation in strategic sectors, http://prosoft.economia.gob.mx/acercade/.

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Funding

I thank the National Polytechnic Institute (IPN) through the PhD program in Innovation Management and Policy (DGPI) of the UPIICSA and the National Council of Science and Technology (CONACYT) for supporting and promoting the dissemination of scientific knowledge through the publication of this chapter. I am grateful for the support and advice of my thesis director, Dr Maria del Pilar M. Pérez Hernández. I am grateful to the Instituto Politécnico Nacional (IPN) through the PhD program in Innovation Management and Policy (DGPI) of the UPIICSA and to the Consejo Nacional de Ciencia y Tecnología (CONACYT) for supporting and promoting the dissemination of scientific knowledge through the publication of this chapter. I am grateful for the support and advice of my thesis director, Dr Maria del Pilar M. Pérez Hernández.

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  1. Doctoral Program in Management and Innovation Policies, Unidad Profesional Interdisciplinaria de Ingeniería y Ciencias Sociales y Administrativas, Instituto Politécnico Nacional, Mexico City, Mexico

    Luis Alfonzo Zea Jiménez

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  1. Luis Alfonzo Zea Jiménez
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Correspondence to Luis Alfonzo Zea Jiménez .

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  1. Division of Social and Management Sciences—Department of Business and Finance, University of Guanajuato, Celaya, Guanajuato, Mexico

    Salvador Estrada

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Zea Jiménez, L.A. (2023). ICTs, Media, and Social Networks Use Indicators in Micro, Small, and Medium-Sized Companies: An Overview in the Context of the COVID-19 Pandemic in Mexico. In: Estrada, S. (eds) Digital and Sustainable Transformations in a Post-COVID World. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-16677-8_12

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  • DOI: https://doi.org/10.1007/978-3-031-16677-8_12

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