Abstract
In the Western world, the proposition of “if it isn’t broken, don’t fix it” is démodé and indicates a fixed mindset. Also, the famous philosophy of “thinking outside the box” is restrictive and can subvert innovation rather than foster it. Also, a large part of the literature about (new) product development assumes of resource sufficiency for following a structured process of development. So much so, in various developing economies such as India, firms have emulated the same product development model and have suffered new product development failure. Besides, given the poor state of new product success, Western organizations endeavoring to bring new products into the international markets (especially in the developing economies) face various problems. The chapter explores the Western bias in the field of innovation, which has influenced the developing world enormously for the vested interests of the developed world.
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Chaturvedi, A. (2023). Non-Western Perspectives on Innovation. In: Rehn, A., Örtenblad, A. (eds) Debating Innovation. Palgrave Debates in Business and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-16666-2_15
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