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Futures of Journalism pp 63–78Cite as

Palgrave Macmillan

Transmedia Journalism as a Feature of Business Models for News Media Outlets

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Abstract

The chapter addresses how the journalistic genre transmedia journalism (TMJ) can be implemented into news media outlets’ workflows, and suggests a tentative model for TMJ in news rooms. The model considers participatory culture and focuses on story expanding multi-platform publishing using various content formats preferred by the audience and includes news evaluation, content production and distribution. It also suggests that traditional journalistic skills and methods could be complemented by competences from outside the newsroom.

It aims at refining storytelling to increase the audience’s sense of participation, identification and engagement, thus contributing to new ways of generating income for news media outlets. It could assist news journalism in strengthening its position as a major part of audiences’ daily media rituals, and thus contribute to an unbiased, professional, informative, critical, relevant and democratization-favoring journalism.

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Author information

Authors and Affiliations

  1. Linnaeus University, Kalmar, Sweden

    Mats Wahlberg & Ari Nykvist

Authors
  1. Mats Wahlberg
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  2. Ari Nykvist
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Correspondence to Mats Wahlberg .

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Editors and Affiliations

  1. InnoLab, University of Vaasa, Vaasa, Finland

    Ville J. E. Manninen

  2. E2 Research, Helsinki, Finland

    Mari K. Niemi

  3. School of Humanities, Liverpool Hope University, Liverpool, UK

    Anthony Ridge-Newman

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Wahlberg, M., Nykvist, A. (2022). Transmedia Journalism as a Feature of Business Models for News Media Outlets. In: Manninen, V.J.E., Niemi, M.K., Ridge-Newman, A. (eds) Futures of Journalism. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-95073-6_5

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