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The Sociology of Hallyu Pop Culture pp 307–320Cite as

Palgrave Macmillan

General Conclusion: Why Does the Global Success of Hallyu Matter?

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Abstract

By establishing connections between micro- and macro-analyses, between structure and agency, our monographic approach has demonstrated how Hallyu is a unique phenomenon in four different ways, on account of (a) its broad conception of art and culture, based on the notion of entertainment and multi-talented artists (Idols) whose skills stem from both the cultural realm and the commercial/media-based sphere; (b) its revitalization of creativity by betting on close interactions between entertainment agencies and participatory publics; (c) its production infrastructure, which allows for the promotion of South Korean pop culture as an alternative to the American and Japanese mainstream; and (d) its promotion of an alternative form of cultural globalization works to reshape representations of the world according to non-Western models.

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Notes

  1. 1.

    The South Korean cultural products referred to in this book and marked with an asterisk are presented in the glossary at the end the book.

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Author information

Authors and Affiliations

  1. Centre Population et Développement, Université de Paris/IRD, Paris, France

    Vincenzo Cicchelli

  2. DEPS - Ministère de la Culture/Centre Max Weber (UMR 5283), Paris, France

    Sylvie Octobre

Authors
  1. Vincenzo Cicchelli
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  2. Sylvie Octobre
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Correspondence to Vincenzo Cicchelli .

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Cicchelli, V., Octobre, S. (2021). General Conclusion: Why Does the Global Success of Hallyu Matter?. In: The Sociology of Hallyu Pop Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-84296-3_9

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  • DOI: https://doi.org/10.1007/978-3-030-84296-3_9

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-84295-6

  • Online ISBN: 978-3-030-84296-3

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