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Values and Competitive Advantages Based on Customer Value Propositions

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Value in Business

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

Abstract

Continuing the effort of the previous chapter to develop a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this chapter, mainly based on (Forrest et al., 2021, Studies in Business and Economics Journal, 16(2)), establishes eight generally true facts that do not suffer from the constraints of data-based and anecdote-based approaches, as widely used in the relevant literature.

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Authors and Affiliations

  1. Department of Accounting, Economics and Finance, Slippery Rock University of Pennsylvania, Slippery Rock, PA, USA

    Jeffrey Yi-Lin Forrest

  2. School of Business, Jiangnan University, Wuxi, Jiangsu, China

    Yong Liu

Authors
  1. Jeffrey Yi-Lin Forrest
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  2. Yong Liu
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Forrest, J.YL., Liu, Y. (2022). Values and Competitive Advantages Based on Customer Value Propositions. In: Value in Business. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-82898-1_15

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