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The Effects of the Covid-19 Pandemic on E-Commerce: A Survey on Brazilian Consumer Behavior

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Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021) (IEA 2021)

Abstract

Brazil’s e-commerce system has changed around insecurity and low-quality delivery, not being efficient and effective. In response to the Covid-19 pandemic, the Brazilian population was forced to leave insecurity and use e-commerce. But are the significant issues resolved? How do people shop online? What does the Brazilian market like when shopping online? In what ways do Brazilians use e-commerce? Has behavior changed? These are the critical aspects of this study. In an online survey of convenience, a probability sample conducted using a snowball method. The survey pointed out that the acceleration of e-commerce shows the urgency to ensure that the country can better use e-commerce to take advantage of the digitalization opportunities and help the government in its economic recovery.

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Correspondence to Eduardo Ferro dos Santos or José Orlando Gomes .

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dos Santos, E.F., de Carvalho, P.V.R., Gomes, J.O. (2021). The Effects of the Covid-19 Pandemic on E-Commerce: A Survey on Brazilian Consumer Behavior. In: Black, N.L., Neumann, W.P., Noy, I. (eds) Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021). IEA 2021. Lecture Notes in Networks and Systems, vol 222. Springer, Cham. https://doi.org/10.1007/978-3-030-74611-7_74

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  • DOI: https://doi.org/10.1007/978-3-030-74611-7_74

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-74610-0

  • Online ISBN: 978-3-030-74611-7

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