Abstract
A theoretical background of impulse buying is the core of this chapter. After its definition, a differentiation among compulsive buying and unplanned purchasing is carried out. Subsequently, conditions which drive impulse buying and its connection with the personality traits and situational dimensions are examined. Furthermore, a comparison among impulse buying, cultures, and socio-demographic factors are considered. The impact of technology in boosting impulsive buying constitutes the final part of the chapter.
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Mattia, G., Di Leo, A., Principato, L. (2021). The Impulse Buying. In: Online Impulse Buying and Cognitive Dissonance . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-65923-3_2
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DOI: https://doi.org/10.1007/978-3-030-65923-3_2
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