Skip to main content

Considerations on Investment and Business Models

  • Conference paper
  • First Online:
14th WCEAM Proceedings (WCEAM 2019)

Abstract

Business models are evolving from selling products towards delivering outcome that may be measured as system performance, capacity, and availability. Novel business models may also include elements of sharing value. Machinery manufacturers and suppliers face a rapidly changing business environment and look for major growth in digital solutions, automation and services. The implementation of advanced technologies and business models call also for novel models of sharing risks and benefits. The literature review on advantages and disadvantages of various business models underlines the investment risk. Modelling of the cash flows of different business models provide examples for leveraging initial investments in assets when applying emerging technologies. The business partners also have to consider how their risk landscape changes and what are the preventable, strategy and external risks of the planned business model. The chosen business model poses requirements to the risk management process and highlights the importance of the collaboration and transparency. This paper focuses in the automation options in the transport sector and uses major port terminal as a case example, but the developed methods are applicable also in other capital intensive industries.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Frost & Sullivan (2016) Future of logistics - unbundling of the supply chain, Frost & Sullivan

    Google Scholar 

  2. Silveira, RMS (2018) Container terminal automation in Port of Santos - a business case analysis. Master’s thesis, Center for Maritime Economics and Logistics, Erasmus University Rotterdam. http://hdl.handle.net/2105/43890. Accessed 1 July 2020

  3. Sims S (2016) The benefits of calculating ROI to measure a facility’s performance objectives. Control Eng 63(10):49–50

    Google Scholar 

  4. Uusitalo T, Hanski J, Reunanen M, Kunttu S (2014) Support for life cycle decision-making in sustainable manufacturing – results of an industrial case study. In: Grabot B, Vallespir B, Gomes S, Bouras A, Kiritsis D (eds) APMS 2014, vol 439. IAICT. Springer, Heidelberg, pp 162–169. https://doi.org/10.1007/978-3-662-44736-9_20

    Chapter  Google Scholar 

  5. Kortelainen, H, Saari, L, Valkokari, K, Federley, M, Heilala, J, Huusko, J, Viljamaa, E: Beyond IoT business. White paper. https://cris.vtt.fi/en/publications/beyond-iot-business. Accessed 7 Aug 2020

  6. Räikkönen, M, Välisalo, T, Shylina, D, Tilabi, S (2015) Supporting asset management decision-making – new value creation perspective. In: Proceedings of the 10th world congress on engineering asset management (WCEAM). Lecture notes in mechanical engineering, Tampere, no 28–30. Springer, Cham, pp 479–486

    Google Scholar 

  7. Räikkönen, M, Keski-Rahkonen, J, Kortelainen, H, Tikkanen, M, Valkokari, P, Vehanen, A, Pirttikangas, S (2020) Towards a framework for assessing the customer value of digital solutions. In: eProceedings of the 30th European safety and reliability conference and the 15th probabilistic safety assessment and management conference. Research Publishing Services

    Google Scholar 

  8. AUTOPORT. https://autoport.fi/. Accessed 8 July 2020

  9. Yin R (1994) Case study research: design and methods, 2nd edn. Sage Publishing, Beverly Hills

    Google Scholar 

  10. Teece DJ (2010) Business models, business strategy and innovation. Long Range Plan 43(2–3):172–194

    Article  Google Scholar 

  11. Sjödin D, Parida V, Jovanovic M, Visnjic I (2020) Value creation and value capture alignment in business model innovation: a process view on outcome-based business models. J Prod Innov Manage 37(2):158–183

    Article  Google Scholar 

  12. Chesbrough H, Lettl C, Ritter T (2018) Value creation and value capture in open innovation. J Prod Innov Manage 35(6):930–938

    Article  Google Scholar 

  13. Ulaga W, Reinartz WJ (2011) Hybrid offerings: how manufacturing firms combine goods and services successfully. J Mark 75(6):5–23

    Article  Google Scholar 

  14. Visnjic I, Jovanonic M, Neely A, Engwall M (2017) What brings the value to outcome-based contract providers? Value drivers in outcome business models. Int J Prod Econ 192:169–181

    Article  Google Scholar 

  15. Azarenko A, Roy R, Shehab E, Tiwari A (2009) Technical product-service systems: some implications for the machine tool industry. J Manuf Technol Manage 20(5):700–722

    Article  Google Scholar 

  16. Ng I, Xin Ding D, Yip N (2013) Outcome-based contracts as new business model: the role of partnership and value-driven relational assets. Ind Mark Manage 42(5):730–743

    Article  Google Scholar 

  17. Davies D (2004) Moving base into high-value integrated solutions: a value stream approach. Ind Corp Change 13(5):727–756

    Article  Google Scholar 

  18. Vorster, M (2014) Lower equipment acquisition risk, not cost. Construction equipment, April 2014

    Google Scholar 

  19. Tukker A (2004) Eight types of product-service system: eight ways to sustainability? Experiences from SusProNet. Bus Strategy Environ 13(4):246–260

    Article  Google Scholar 

  20. Baines, T, Lightfoot, H (2013) Made to serve what it takes for a manufacturer to compete through servitization and product-service systems. Wiley, Hoboken, p 53

    Google Scholar 

  21. Välisalo, T (2003) From availability performance guarantees to production capacity sales. Promaint, pp 10–12. (In Finnish)

    Google Scholar 

  22. Taran Y, Boer H, Lindgren P (2013) Incorporating enterprise risk management in the business model innovation process. J Bus Models 1(1):38–60

    Google Scholar 

  23. ISO/IEC 31010 (2019) Risk management - risk assessment techniques

    Google Scholar 

  24. ISO 31000 (2018) Risk management – guidelines

    Google Scholar 

  25. Committee of sponsoring organizations (COSO) (2014) Enterprise risk management: integrated framework. COSO, New York

    Google Scholar 

  26. CAS (Casualty actuarial society) (2003) Overview of enterprise risk management. ERM community, Arlington

    Google Scholar 

  27. Kaplan RS, Mikes A (2012) Managing risks: a new framework. Harvard Bus Rev 90:3–13

    Google Scholar 

  28. Hallikas, J, Varis, J (2009) Risk management in value networks. In: Supply chain risk. International series in operations research and management science vol 124, no 1, pp 35–52

    Google Scholar 

  29. Kleindorfer, PR, Wind, Y (2009) The network imperative: community or contagion? In: Kleindorfer, PR, Wind, Y, Gunther, R (eds) The network challenge: strategy, profit and risk in an interlinked world. Wharton School Publishing, pp 3–24

    Google Scholar 

  30. Uusitalo, T, Palomäki, K, Kupi, E (2014) Managing risks in service value networks. In: Proceedings of the sixth world congress on engineering asset management (WCEAM). Lecture notes in mechanical engineering. Springer, Heidelberg, pp 239–321

    Google Scholar 

  31. Ahonen T, Reunanen M, Ojanen V, Pajari O, Lanne M (2010) Maintenance communities – a new model for the networked delivery of maintenance services. Int J Bus Innov Res 4(6):560

    Article  Google Scholar 

  32. Davies A, Brady T, Hobday M (2006) Charting a path toward integrated solutions MIT Sloan. Manage 47(3):39–48

    Google Scholar 

Download references

Acknowledgements

The research group have received funding from Business Finland that is the Finnish government organization for innovation funding and trade, travel and investment promotion. VTT Technical Research Center of Finland and the companies participating in the AUTOPORT project have been co-funding the study. The authors wish to thank all these organisations for their support.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Helena Kortelainen .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Kortelainen, H., Rantala, A., Tiusanen, R. (2021). Considerations on Investment and Business Models. In: Crespo Márquez, A., Komljenovic, D., Amadi-Echendu, J. (eds) 14th WCEAM Proceedings. WCEAM 2019. Lecture Notes in Mechanical Engineering. Springer, Cham. https://doi.org/10.1007/978-3-030-64228-0_2

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-64228-0_2

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-64227-3

  • Online ISBN: 978-3-030-64228-0

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics