Conclusion: The Fourth Industrial Revolution—Further Research Agenda

Abstract

Currently at the very beginning of the Fourth Industrial Revolution, many of its trends are difficult to imagine. The technologies of the Fourth Industrial Revolution affect firms of different sectors and economies to various degrees. The radical and dynamic changes in the global economic landscape generated by the Fourth Industrial Revolution set the questions for further research dealing with major international companies. There is a need for interdisciplinary research of different conceptual views at the intersection of management, marketing, international business, macroeconomics, and sociology. An important issue for possible future research is a new understanding of the role of the state. Studying and understanding the new types of firms and new business models generated by the digital revolution is of considerable interest. The Fourth Industrial Revolution leads to redistribution and overflow of wealth from traditional TNCs of developed countries to their competitors. It is necessary to analyze the difficulties faced by the largest TNCs in conducting digital marketing and management transformation. Modern technologies of the Fourth Industrial Revolution determine the network nature of modern firms and the modular nature of goods, services, and processes. An important research topic is the impact of digitalization on competitiveness and competition in the global market