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Die Wirkung organisationaler Rituale – Eine qualitative Interviewstudie

The effects of organizational rituals – A qualitative interview study

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Zusammenfassung

Organisationale Rituale stellen ein Paradox dar. Sie sind in Unternehmen und anderen Organisationen weit verbreitet, erfüllen jedoch keinen offensichtlichen Unternehmenszweck. In der psychologischen Ritualforschung wird postuliert, dass Gruppenrituale wichtige soziale Funktionen erfüllen und damit eine Anpassung an das Leben in großen Gruppen darstellen. Die bisherige Forschung zu organisationalen Ritualen wird von Fallstudien beherrscht, welche die Perspektive der Ritualteilnehmer häufig außer Acht lassen. Ziel dieses Beitrages ist es daher zu untersuchen, welche Wirkungen Organisationsmitglieder Gruppenritualen zuschreiben und ihre impliziten Theorien zum Entstehen dieser Wirkungen zu erfassen. Auf Grundlage von qualitativen Interviews mit Beschäftigen verschiedener Organisationen, aus verschiedenen Branchen und in unterschiedlichen Positionen und Anstellungsverhältnissen werden die attribuierten Ritualwirkungen auf der individuellen und der Gruppenebene dargestellt. Die Ergebnisse deuten darauf hin, dass organisationale Gruppenrituale vorrangig mit positiven Wirkungen verknüpft werden, wobei die Förderung und Herstellung eines Zusammengehörigkeitsgefühls die am häufigsten genannte Wirkung darstellt. Mit praktischen Implikationen, die aus den Befunden abgeleitet werden, schließt der Beitrag ab.

Abstract

Organizational rituals pose a paradox. They are ubiquitous in business and other organizations; however, they do not fulfill an obvious organizational purpose. Psychological research on ritual suggests that group rituals fulfill important social functions and thereby solve the adaptive problems associated with living in large groups. Prior research on organizational ritual is dominated by case studies that often neglect the ritual participants’ perspective. Thus, in this article we aim at investigating which effects organizational members attribute to organizational rituals and at tapping into the implicit theories concerning the evolution of these effects. Based on qualitative interviews conducted with employees of different organizations from different sectors, holding different positions and employment contracts, the effects of organizational rituals on the individual as well as on the group level will be presented. Results suggest that organizational group rituals are linked above all with positive effects, whereby fostering and establishing group cohesion is the most frequently mentioned effect. The article will conclude with practical implications derived from the study results.

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Danksagung

Wir danken Irini Johann und Caroline Fortunski für ihre Unterstützung bei der Durchführung der Interviews sowie Janna Küllenberg für ihre Unterstützung bei der Entwicklung des Kodiersystems. Dieses Projekt wurde durch eine Förderung der Deutschen Forschungsgesellschaft an Göritz unterstützt (Fördernummer GO 1107/13–1).

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Rennung, M., Göritz, A.S. Die Wirkung organisationaler Rituale – Eine qualitative Interviewstudie. Gr Interakt Org 48, 327–338 (2017). https://doi.org/10.1007/s11612-017-0379-1

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