Abstract
Countries have progressed during the decades through internationalization of their products. Pakistan is also trying hard to internationalize its products and has succeeded as far as the textile and sport ware industries are concerned. Pakistani Sports industry, though always relying on high quality products, lacked a formal quality management program till 1990’s. It was during this decade that most sports industries adopted a formal quality management program in the shape of ISO-9000. This paper encompasses different aspects of quality management and establishes its role in internationalization. Research findings presented in this paper are carried out in two phases. In phase-I, the detailed analysis of 6 sports industries is done, whereas in phase-II, a survey of one hundred industries was conducted and the role of quality management was established based on obtained results. It was found that 85% companies adopted ISO-9000 as a formal quality management program. The quality impact on internationalization was probed and it was found that the following quality management programs increased the sale, exports, profitability and the well being of the owner and the workers.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Abdi, S.N.A.: Unpublished Ph.D Thesis B.Z. University, Multan (Pakistan) (2005)
Awan H.M. and Bhatti M.I. (2003). An evaluation of ISO 9000 registration practices in the sports goods industry of Pakistan. J. Manage. Finance 29: 109–34
Bello D.C. and Barksdale H.C. (1986). Exporting at industrial trade shows. Indus. Market. Manage. 15: 197–06
Berry H.T (1998). Managing the Total Quality Transformation. McGraw Hill, New York, NY
Bhatti M.I. and Awan H.M. (2003). The role of quality auditing in the continuous improvement of quality: lessons from Pakistani experience. Int. J. Audit. 8(1): 21–2
Bilkey W.J. (1978). An attempted integration of the literature on the export behaviour of firms. J. Int. Bus. Stud. 9: 33–6
Bilkey, W.J., Tesar, G.: The export behaviour of smaller size wisconsin manufacturing firms. J. Int. Bus. Stud. 93–6 (1977)
Burton F.N. and Schiegelmilch B.B. (1987). Profile analysis of non-exporters versus exporters grouped by export involvement. Int. Manag. Rev. 1: 38–9
Cavusgil S.T. (1980). On the internationalization process of firms. Eur. Res. 8: 273–81
Cavusgil S.T. (1984). Organizational characteristics associated with export activity. J. Manage. Stud. 21(1): 3–2
Cavusgil S.T. and Nevin J.R. (1981). Internal determinants of export marketing behaviour: an empirical investigation. J. Market. Res. 18: 114–19
Cavusgil, S.T., Bilkey, W.J., Tesar, G.: A note on the export behaviour of firms: exporter profiles. J. Int. Bus. Stud. 10, Spring/Summer, 61–7 (1979)
Christensen, C.H., da Rfocha, A., Gertner, R.K.: An empirical investigation of the factors influencing exporting success of Brazilian firms. J. Bus. Stud. Fall, 61–7 (1987)
Cooper, R.G., Kleinschmidt, E.J.: The impact of export strategy on export sales performance. J. Int. Bus. Stud. Spring, 37–5 (1985)
Cunningham M.T. and Homse E. (1982). An interaction approach to marketing strategy. In: Hansson, H. (eds) International Marketing and Purchasing of Industrial Goods: An Iteration Approach, pp 328–45. John Wiley, Chichester
Czinkota M.R. (1982). Export development strategies, US Promotion Policies. Praeger, New York
Czinkota, M.R., Johnson, N.J.: Exporting dues sales volume make a difference. J. Int. Bus. Stud. 14, Spring/Summer, 147–53 (1983)
Daniels, J.D, Robles, F.: The choice of technology and expert commitment: the Peruvian textile industry. J. Int. Bus. Stud. 13, Spring/Summmer, 67–7 (1982)
Diamantopoulos A. and Inglis K. (1988). Identifying differences between high and low involvement exporters. Int. Market. Rev. 5: 52–0
Ford D. and Leanidu L. (1991). Research development in international marketing: A European perspective. In: Paliwoda, S.J. (eds) New Perspective on Internationalization Marketing, pp 3–2. Routledge, London
Gronhaug K. and Lorenzen T. (1982). Exploring industrial export strategies. An assessment of marketing thought and practice. American Marketing Association Proceedings 48: 294–98
Johanson, J., Vahlne, J.E.: The internationalization process of the firm–A model of knowledge development and increasing foreign market commitment. J. Int. Bus. Stud. 8(1), Spring/Summer, 222–23 (1977)
Johanson J. and Wiedersheim-Paul F. (1975). The internationalization of the firm–four Swedish cases. J. Manage. Stud. 12: 305–22
Joynt, P.: An empirical study of Nowegian export behaviour. In: Czinkota, M.R., Tesar, G. (eds.) Export Management: An International Context, 55–9 (1982)
Kaynak E. and Kothari V. (1984). Export behaviour of small and medium sized manufacturers: some policy guidelines for international marketers. Manage. Int. Rev. 24(2): 61–9
Kirpalani, V.H., Machintosh, N.B.: International marketing effectiveness of technology oriented small firms. J. Int. Bus. Stud. Winter 81–0 (1980)
Lee T.Y., Leung H.K.N. and Chan K.C.C. (1999). Improving quality management on the basis of ISO 9000. TQM Mag. 11(2): 88–4
Lipovatz D., Stenos F. and Vake A. (1999). Implementation of ISO 9000 quality system in Greek enterprises. Int. J. Qual. Reliabil. Manage. 16(6): 534–51
Lyert R.D. and March J.G. (1963). A behavioural theory of the firm. Prentice-Hall, NJ
Malek-Zadeh A.R. and Nahavandi A. (1985). Small business exporting: misconceptions are abundant. Am. J. Small Bus. 9(4): 7–4
McGuinness, N.W., Little, B.: The influence of product characteristics on the export performance of new industrial products. J. Market. Spring, 110–22 (1981)
Nils E.A. and Slater S.F. (1989). Management influences on export performance: a review of the empirical literature 1978–8. Int. Manage. Rev. 6(4): 7–6
Penrose E. (1959). The theory of the growth of the firm. Basil Blackwell, London
Quazi H.A. and Padibjo S.R. (1997). A journey towards total quality management through ISO 9000 certification–a Singapore experience. The TQM Mag. 9(5): 364–71
Reid, S.D.: The impact of size on export behaviour in small firms. In: Czinkota, M.R., Tesar, G. (eds.) Export Management: An International Context; Preager, New York, 18–8 (1982)
Rosson, P.J., Ford, L.D.: Manufacturer-overseas distributor relations and export performance. J. Int. Bus. Stud. Fa. 57–2 (1982)
Siropolis N. (1994). Small business management: a guide to entrepreneurship. Houghton Mifflin, Boston
Strandsko J. (1985). Towards a new approach for studying internationalization process of firms. Annual conference of international business association, Glasgow, Scotland
Tummala V.M.R. and Tang C.L. (1998). Strategic quality management, Malcom Baldridge and European Quality Awards ISO 9000 certification–core concepts and comparative analysis. Int. J. Qual. Reliabil. Manage. 13(4): 8–8
Tsiotras G. and Gotzamani K. (1998). ISO 9000 as an entry key to TQM: the case of Greek industry. Int. J. Qual. Reliabil. Manage. 13(4): 64–6
Welch L.S. and Luostarinen R. (1988). Internationalization: evolution of a concept. J. Gen. Manage. 14(2): 34–5
Wiedersheim-Paul, F., Olson, C.H.: Pre-export activity: the first step in internationalization. J. Int. Bus. Stud. 9(1), Spring/Summer, 47–8 (1978)
Wind Y., Douglas S.P. and Parmutter H.V. (1993). Guide lines for developing international marketing strategies. J. Market. 37 April: 14–4
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Abdi, S.N.A., Awan, H.M. & Bhatti, M.I. Is quality management a prime requisite for globalization? Some facts from the sports industry. Qual Quant 42, 821–833 (2008). https://doi.org/10.1007/s11135-007-9135-x
Received:
Revised:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11135-007-9135-x