Summary
As readability studies have investigated factors which influence the reading difficulty of verbal text, so this study has been a beginning attempt to isolate the factors which influence the communication potential of illustrative material. It is interesting to note that as readability researchers have found a correlational relationship between idea density (number of different ideas per number of running words) and reading difficulty, so this study has shown an inverse relationship between complexity of an illustration and its effectiveness in communicating clearly. Similarly, as readability studies show that we must use words that are familiar to the reader, so we must present visual concepts in terms of the background of experience of the intended viewer. And as in constructing effective textual material we must organize our material logically, eliminating the unnecessary, so we must simplify the design of illustration, taking care, of course, not to lose the essential.
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References
IBSEN, RICHARD ARTHUR.Do Textbook Illustrations Help Children Learn To Read? Indianapolis: The Bookwalter Company, 1954.
SPAULDING, SETH.An Investigation of Factors Which Influence the Effectiveness of Fundamental Education Reading Materials for Latin American Adults. Unpublished Ph.D. Dissertation. Columbus, Ohio: The Ohio State University, December 1953. Microfilm available from the Columbus Memorial Library, Pan American Union, Washington 6, D.C.
SPAULDING, SETH “Research on Pictorial Illustration.”Audio-Visual Communication Review 3: 35–45; Winter 1955.
UNESCO GROUP TRAINING SCHEME FOR FUNDAMENTAL EDUCATION.Report of an Experiment To Assess Villagers Understanding of Book Illustrations. Mysore, India: UNESCO Group Training Scheme, July 1954. (Mimeo.)
Additional information
In this study the author presents some important insights into the factors that influence the communication potential of pictorial illustrations. Seth Spaulding is a program specialist of the Ford Foundation's field staff, currently advising the Burma Translation Society in Rangoon, Burma.
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Spaulding, S. Communication potential of pictorial illustrations. ETR&D 4, 31–46 (1956). https://doi.org/10.1007/BF02718456
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DOI: https://doi.org/10.1007/BF02718456