Abstract
There are many applications of special effects on a printed sample. Special effects not only help projects stand out, but also enable printers to effectively separate themselves from their rivals. The methodology of this study will employ a set of eight print samples which contain different types of printed special effects. They were subjectively assessed by selected observers who utilized psychometric scaling procedures. All samples are standard CMYK print samples with the following special effects which are gloss and matte laminating, fragrant and textured specialized paper, lenticular 3D, foil stamping, and spot and textured varnishing. The objective of this research is to identify the application of the special effect and its influence to the observer. The research revealed that the factors which influenced user perceptions of the printed product are the content of the printed product, color variation, color reproduction, visual design, and technical implementation.
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Acknowledgment
The author would like to acknowledge the Universiti Teknologi MARA (UiTM) for the financial support and Faculty of Art and Design, UiTM, under the Research Grant Universiti Teknologi MARA (UiTM) Excellence Fund Scheme (RIF) Project Code: 600-RMI/DANA 5/3/RIF (243/2012). My note of thanks is also dedicated to my family and especially my friends, Nurdiyana Zainuddin, Jenna Shan, Aezzaddin Aisyah, and Nurain Nabilla Maskan and also to all my classmates who are really supportive and who also contributed directly and indirectly until this research is completed.
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Masod, M.Y., Mohamad, M., Kamaruzaman, M.F., Anwar, R. (2015). Enhancing the Appearance of Printed Products Using Special Effects. In: Hassan, O., Abidin, S., Anwar, R., Kamaruzaman, M. (eds) Proceedings of the International Symposium on Research of Arts, Design and Humanities (ISRADH 2014). Springer, Singapore. https://doi.org/10.1007/978-981-287-530-3_56
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DOI: https://doi.org/10.1007/978-981-287-530-3_56
Publisher Name: Springer, Singapore
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