Skip to main content

Kansei Knowledge-Based Human-Centric Digital Interface Design Using BP Neural Network

  • Conference paper
  • First Online:
Advances in Artificial Intelligence and Data Engineering (AIDE 2019)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1133))

  • 1802 Accesses

Abstract

Digital interface has increasingly replaced the traditional human–computer hardware interface and become the main carrier of human–computer interaction in information intelligent system. How to design and develop an effective digital interface is a new problem faced by enterprises and designers. Aiming at the practical problems of cognitive difficulties such as overload and mismatch in the field of digital interface design of complex information systems, this paper proposed a method for human-centric digital interface design based on Kansei knowledge. It was done to study the Kansei knowledge of digital interface to determine the Kansei images that affects the interface, identify the key elements of interface design including interface layout style, main color style, font style, and core component expression, and then construct a nonlinear mapping and mathematical prediction model between the Kansei images and elements of interface design based on BP neural network. Finally, the feasibility of this method was verified, which can effectively match the user’s specific perceptual cognitive needs of complex digital interface.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 219.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 279.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 279.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Dai Y, Xue C, Guo Q (2018) A study for correlation identification in human-computer interface based on HSB color model. In: Human interface and the management of information. interaction, visualization, and analytics. Springer International Publishing, pp 477–489. https://doi.org/10.1007/978-3-319-92043-6_40

  2. Wu X, Chen Y, Zhou F (2016) An interface analysis method of complex information system by introducing error factors. In: Engineering psychology and cognitive ergonomics. Springer International Publishing, pp 116–124. https://doi.org/10.1007/978-3-319-40030-3_13

  3. François M, Osiurak F, Fort A, Crave P, Navarro J (2016) Automotive HMI design and participatory user involvement: review and perspectives. Ergonomics, pp 541–552. https://doi.org/10.1080/00140139.2016.1188218

  4. Mendel J, Pak R (2009) The effect of interface consistency and cognitive load on user performance in an information search task. In: Proceedings of the human factors and ergonomics society annual meeting, pp 1684–1688. https://doi.org/10.1177/154193120905302206

  5. Chang T-W, Kinshuk, Chen N-S, Yu P-T (2012) The effects of presentation method and information density on visual search ability and working memory load. Comput Educ, pp 721–731. https://doi.org/10.1016/j.compedu.2011.09.022

  6. Van Merriënboer JJG, Sweller J (2010) Cognitive load theory in health professional education: design principles and strategies. Med Educ, pp 85–93. https://doi.org/10.1111/j.1365-2923.2009.03498.x

  7. Chalmers PA (2003) The role of cognitive theory in human–computer interface. Comput Hum Behav, pp 593–607. https://doi.org/10.1016/s0747-5632(02)00086-9

  8. Oviatt S (2006) Human-centered design meets cognitive load theory. In: Proceedings of the 14th annual ACM international conference on multimedia—MULTIMEDIA ’06. ACM Press. https://doi.org/10.1145/1180639.1180831

  9. Sweller J (2010) Element interactivity and intrinsic, extraneous, and germane cognitive load. Educ Psychol Rev, pp 123–138. https://doi.org/10.1007/s10648-010-9128-5

  10. Nagamachi, M (1989) Kansei engineering approach to automotive. J Soc Automot Eng Jpn, pp 94–100

    Google Scholar 

  11. Fung CKY, Kwong CK, Chan KY, Jiang H (2013) A guided search genetic algorithm using mined rules for optimal affective product design. Eng Optim, pp 1094–1108. https://doi.org/10.1080/0305215x.2013.823196

  12. Llinares C, Page AF (2011) Kano’s model in Kansei Engineering to evaluate subjective real estate consumer preferences. Int J Ind Ergon, pp 233–246. https://doi.org/10.1016/j.ergon.2011.01.011

  13. Shieh M-D, Yeh Y-E, Huang C-L (2015) Eliciting design knowledge from affective responses using rough sets and Kansei engineering system. J Ambient Intell Humaniz Comput, pp 107–120. https://doi.org/10.1007/s12652-015-0307-6

  14. Garbarino EC, Edell JA (1997) Cognitive effort, affect, and choice. J Consum Res, pp 147–158. https://doi.org/10.1086/209500

  15. Fredrickson BL, Branigan C (2005) Positive emotions broaden the scope of attention and thought-action repertoires. Cognit Emot, pp 313–332. https://doi.org/10.1080/02699930441000238

  16. Mohamed MSS, Shamsul BMT, Rahman R, Jalil NAA, Said AM (2015) Determination of salient variables related to automotive navigation user interface research survey for Malaysian consumers. Adv Sci Lett, pp 2089–2091. https://doi.org/10.1166/asl.2015.6217

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Huiliang Zhao .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Zhao, H., Lyu, J., Liu, X., Wang, W. (2021). Kansei Knowledge-Based Human-Centric Digital Interface Design Using BP Neural Network. In: Chiplunkar, N.N., Fukao, T. (eds) Advances in Artificial Intelligence and Data Engineering. AIDE 2019. Advances in Intelligent Systems and Computing, vol 1133. Springer, Singapore. https://doi.org/10.1007/978-981-15-3514-7_25

Download citation

Publish with us

Policies and ethics