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Handbook of Research Methods in Health Social Sciences pp 1–14Cite as

Web-Based Survey Methodology

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Abstract

This chapter examines a number of issues related to online survey research designed to access populations of various stakeholders in the health care system, including patients, caregivers, and providers. Specifically, the chapter focuses on such issues as finding an adequate sampling frame for obtaining samples of online populations, measurement issues, enhancing response rates, overseeing web-based survey data collection, and data analysis issues. Moreover, it examines issues such as measurement validity and reliability in web-based surveys as well as problems with selection biases and generalizability of study findings. Finally, the chapter assesses the pros and cons of using SurveyMonkey and Qualtrics as web-survey platforms/services and their utility for studying various online contexts that may be of interest to social science and health scholars.

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Authors and Affiliations

  1. Department of Communication, George Mason University, 440 University Drive, 3D6, Fairfax, VA, 22030, USA

    Kevin B. Wright

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  1. Kevin B. Wright
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Correspondence to Kevin B. Wright .

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Editors and Affiliations

  1. Health, Locked Bag 1797, CA.02.35, Western Sydney Univ, School of Science & Health, Locked Bag 1797, CA.02.35, Penrith, New South Wales, Australia

    Pranee Liamputtong

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Wright, K.B. (2017). Web-Based Survey Methodology. In: Liamputtong, P. (eds) Handbook of Research Methods in Health Social Sciences . Springer, Singapore. https://doi.org/10.1007/978-981-10-2779-6_18-1

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  • DOI: https://doi.org/10.1007/978-981-10-2779-6_18-1

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-2779-6

  • Online ISBN: 978-981-10-2779-6

  • eBook Packages: Springer Reference Social SciencesReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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